Ad Industry Metrics

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Mobile Advertising Budgets Up 142 Percent Over 2011: IAB Industry Survey

Oct 7, 2013 - Marketers see more value in mobile and are increasing their budgets accordingly, says the IAB, based on results of their recent industry survey. Comments

Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities

online-shopping Oct 4, 2013 - A recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Comments

Over 50 Percent of Unique Email Opens Now Mobile

tablets-in-school Oct 3, 2013 - The importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones. Comments

Nielsen: Younger Consumers Are Easier to Reach Online

metrics-that-matter Sep 30, 2013 - Nielsen’s recent study provides insights into consumers’ response to online advertising. In a nutshell, younger consumers are easier to target than older ones. Comments

Nielsen Study: Trust in Online Advertising Increasing

Nielsen Logo Sep 18, 2013 - The report, namely Trust In Advertising 2013, reveals that consumers globally are increasingly turning to online media for more information about brands. Comments

Nielsen Study Shows Global Ad Spend Struggling in Q1

globalspend Aug 2, 2013 - Industry and services was the fastest growing global ad spending sector in Q1 2013 with an 8 percent increase, according to Nielsen's Global AdView Pulse report. Comments

Nielsen: Global Ad Spend Slowly Rebounding

nielsen-global-ad-spend Jul 19, 2013 - Nielsen has released a new quarterly Global AdView Pulse report, which shows that although global ad spend continues to rebound, it has only increased by 1.9 percent from Q1 2012. Comments

Triggering Unruly Emotions Key to Video Sharing

unruly-video Jul 10, 2013 - Unruly Media released a study of the top 12 most-shared television commercials from Super Bowl XLVII, assessing the factors that impelled people to share them. Comments

Nielsen Cross-Platform Campaign Ratings Will Measure TV and Online Ad Performance

online-campaign-ratings Jun 27, 2013 - Nielsen announced yesterday the launch of public beta trials for its Cross-Platform Campaign Ratings service in the U.K. Comments

Study: Rich Media Mobile Ads Create More User Interaction Than Standard Banners

man-using-mobile Jun 11, 2013 - A new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads. Comments

ComScore: E-Commerce Sales Up 13 Percent for Q1 2013

ecommerce May 13, 2013 - The report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth for 10 consecutive quarters. Comments

Study: Major Brands Cling to Instagram

instagram-logo May 10, 2013 - About 67 percent of Interbrand's Top 100 Brands use Instagram, according to a recent study by Simply Measured. Comments

BrightRoll Allies With comScore on Enhanced Video Viewability Metrics

brightroll May 6, 2013 - BrightRoll will use comScore's validated Campaign Essentials (vCE) product suite to better show digital video campaign insights. Comments

63% of Advertisers Say Brand Marketing Spending Will Increase in 2013

counting-money Apr 19, 2013 - A recent Nielsen study has found that 63 percent of brand advertisers expect more money to be spent on brand marketing in 2013. Comments

Internet Ad Revenue Breaks Record With $37 Billion in Profits Last Year

iab-revenue-2012 Apr 17, 2013 - IAB reports that digital ad revenue has scored all-time highs two years running. Comments

The Olympics and U.S. Presidential Election Accelerate Q3 Ad Spend

global-adviews-q3 Apr 11, 2013 - The Olympics and the U.S. presidential election led to a year-over-year jump in third quarter ad spend, according to a recent study by Nielsen. Comments

U.S. Social Ad Revenue to Hit $11 Billion by 2017

bia-kelsey-social-spend Apr 11, 2013 - Annual U.S. social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. Comments

GroupM Predicts Digital Ad Spend Will Surpass $113 Billion in 2013

counting-money Mar 28, 2013 - GroupM believes that tablets and smartphones could be a major factor in the growing investment in digital ads. Comments

SocialGuide and Nielsen: Growing Power of Social TV

tv-everywhere Mar 22, 2013 - About 32 million U.S. citizens tweeted about TV in 2012, according to a recent study by research firms SocialGuide and Nielsen. Comments

It's Time to Move TV Ad Spending Dollars to Digital

tv Feb 28, 2013 - A recent IAB study has found that moving TV ad dollars to digital advertising can increase reach while lowering overall costs. Comments

57 Percent of Americans See a Mobile Ad at Least Once a Day

man-using-mobile Feb 28, 2013 - Around 57 percent of U.S. smartphone users see at least one mobile ad a day, according to a recent Nielsen study. Comments

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