Sep 10, 2012 - Borrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets. Comments
Aug 16, 2012 - The firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Comments
Aug 8, 2012 -
VivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expects it to "force the hand of many publishers."
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Aug 1, 2012 -
Ten percent of homes have Internet protocol televisions
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Jul 25, 2012 - An online ad industry coalition updated stakeholders on movement toward more relevant ad metrics. Comments
Jul 23, 2012 -
TBG digital reverses original Facebook and Twitter ad finding.
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Jul 18, 2012 -
Facebook mobile ads drove 4 times as many CTRs as Twitter ads, said TBG Digital.
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Jul 18, 2012 -
Both have spent more than 25% of their TV budgets on web ads, according to ClickZ analysis.
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Jul 17, 2012 -
Digital will account for 25% of the local ad market in the future, says BIA/Kelsey.
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Jul 10, 2012 -
Nielsen said online ad spending rose 35% in the Middle East and Africa.
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Jun 27, 2012 -
Study says alcohol brands are among the least responsive to consumer wall posts on Facebook.
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Jun 12, 2012 -
Groups on the right accounted for 93 percent of the $8.3M in online ad spend so far.
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Jun 11, 2012 -
Online ad revenue hit $8.4B in the first three months of 2012.
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May 22, 2012 -
Millward Brown's BrandZ finds other social platforms are "social climbers" too.
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Apr 18, 2012 - IAB: Mobile advertising records fastest growth, going from $641 million in 2010 to $1.6 billion in 2011. Comments
Apr 9, 2012 - GroupM predicts global web ad spend will hit around $98 billion in 2012. Comments
Mar 27, 2012 -
CP+G, AKQA, Razorfish, MRM, Brunner, and other agencies reveal spending trends.
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Mar 26, 2012 - Examines ad viewability rates from 12 major brands, across nearly 2 billion impressions. Comments
Mar 12, 2012 - Search and display investments both fell about 6 percent. Comments
Mar 8, 2012 - Borrell forecasts online and other media spending for the 2012 election. Comments
Mar 5, 2012 - For every dollar made in digital, newspapers are losing $7 in print ads, according to a Pew study Comments
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