Home › Stats › Ad Industry Metrics

Ad Industry Metrics

google-analytics-universal-analytics

SES Chicago: ClickZ and Google Analytics Unveil Mobile Metrics Report

Melanie White  |  Ad Industry Metrics

Nov 14, 2012 - Mobile has become a core focus for all integrated marketing campaigns. So much so, that 87 percent of marketers are planning to increase their emphasis on mobile in 2013, according to a report revealed by ClickZ and Google Analytics at SES Chicago today. Comments

Topics in Stats:

James Dohnert  |  Ad Industry Metrics

77% of Businesses Say DMPs Will Play Important Role in Expanding Ad Efforts

data-management-platform Nov 12, 2012 - As much as 77 percent of businesses think data management platforms will play a critical or major supporting role in expanding their long-term advertising efforts, according to a new study from the IAB and Winterberry Group. Comments

James Dohnert  |  Ad Industry Metrics

Over 47% of National Brands Look to Increase Investment in Local Marketing for 2013

local-search2 Nov 9, 2012 - Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by local marketing firm Balihoo. Comments

James Dohnert  |  Ad Spend

Telecoms See the Largest Growth in Global Ad Spending

nielsen-global-adview Nov 8, 2012 - The telecommunications sector's global ad spending grew 7.9 percent during the first half of 2012, according to a recent Nielsen quarterly report. Comments

James Dohnert  |  Ad Industry Metrics

Over Half of U.K. Advertisers Say Digital Video Ads Are as Effective as TV Ads

brightroll-study Nov 6, 2012 - Fifty-two percent of U.K. advertisers believe digital video to be as effective as TV advertisements, according to a new survey by BrightRoll. Comments

Miranda Miller  |  Ad Industry Metrics

Search Advertising Equates to $100 Million Daily for Google

google-economy-infographic Oct 29, 2012 - Every day in Q3 2012, Google served up 29.8 billion ad impressions across Google search and the Display Network. Comments

Matt Kapko  |  Social Media

Facebook Ads Reach 5x Greater Audiences Than Organic Content

facebook-brand Oct 26, 2012 - There are generally two schools of thought when it comes to marketing on Facebook - paid media and earned media. Although organic (earned) media is inherently valuable for any brand, that reach only goes so far, according to new study from Facebook and comScore. Comments

Matt Kapko  |  Ad Industry Metrics

U.S. Widens Lead With Average Mobile eCPM of $1.37

mobile-measurement Oct 25, 2012 - Seven out of every 10 mobile ad requests served across Opera Software's ad platform during the third quarter originated from the United States and Canada, according to a new report from the Norway-based company. Comments

James Dohnert  |  Ad Industry Metrics

Social Media Marketing Ranks As B2B Marketers’ Most Popular Tactic

chart8-socialmedia1 Oct 25, 2012 - Eighty-seven percent of B2B marketers now spread their message through social media, according to the Content Marketing Institute. Comments

Miranda Miller  |  Ad Industry Metrics

Facebook Reports $59 Million Loss in Q3 2012, Share Prices Jump 8%

Facebook Logo Oct 23, 2012 - Facebook has reported $1.26 billion in Q3 2012 revenue in their second reporting period as a public company, with a $59 million loss and adjusted profit of $0.12 a share. Immediately, share prices rose 8 percent in after-hours trading. Comments

Susan Kuchinskas  |  Ad Industry Metrics

One Share = $4.20, According to Eventbrite

social-commerce-2012-graphic Oct 23, 2012 - Do you wonder about the value of a social media share? If it's an event managed on Eventbrite, the online registration and ticketing company can tell you to the penny. Comments

Miranda Miller  |  Ad Industry Metrics

Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3

tbg-digital-cpc-chart Oct 23, 2012 - As Facebook’s Q3 2012 earnings call looms, marketers report an increase in click-through rates, with plummeting costs-per-click. Advertisers are seeing better performance according to the reports, but how will investors take the news? Comments

James Dohnert  |  Ad Spend

Global Internet Ad Spending Up 7.2%

nielsen-global-adview-pulse-media-q2-2012 Oct 18, 2012 - Internet ad spending continued to rise in the first half of 2012, according to Nielsen's quarterly Global AdView Pulse report. Comments

Matt Kapko  |  Ad Spend

Pharma and Healthcare Drive Biggest Online Ad Spending Gains

iab-q2-2012 Oct 11, 2012 - The IAB reported online ad revenues grew 14% from the first half of 2011 to $17 billion in the first half of this year. Comments

Kate Kaye  |  Ad Industry Metrics

Video Advertisers in Canada Want Their GRPs

iab-canada-grp Sep 26, 2012 - An IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video ad spending. Comments

Matt Kapko  |  Display Advertising

Nielsen's GRP-Inspired System Touts Several New Partners

Sep 20, 2012 - Nielsen's API for its GRP-inspired Online Campaign Ratings program is being used by 14 new firms ranging from video ad platforms to marketing firms. Comments

ClickZ Stats Staff  |  Audience/Traffic

ShareThis Tops New Ad Entity Ranking From ComScore

Sep 18, 2012 - Firms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Comments

Kate Kaye  |  Local

Borrell Refines Local Digital Ad Market Segments

borrell-dmr Sep 10, 2012 - Borrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets. Comments

Matt Kapko  |  Display Advertising

ComScore Pushes Viewability Metric for Scarcity's Sake

Aug 16, 2012 - The firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Comments

Susan Kuchinskas  |  Agency Spotlight

VivaKi Pairs with comScore to Push Viewability Metric

measuringtape Aug 8, 2012 - VivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expects it to "force the hand of many publishers." Comments

Daniel Mickens  |  Ad Industry Metrics

IPTV Use on the Rise

iptv-story-image Aug 1, 2012 - Ten percent of homes have Internet protocol televisions Comments

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

More newsletter options

MOST READ

  1. Over 50 Percent of Unique Email Opens Now Mobile
  2. Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
  3. In Marketing, Overwhelmed is the New Normal
  4. 5 PPC Iterations You Ignore at Your Peril
  5. Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk

COMMENTS

UPCOMING EVENTS

WEBINARS

White Papers

Jobs

    • SEO/PPC Project Manager
      SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering...
    • Search Manager
      Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century...
    • Search Analyst
      Search Analyst (Digitas Health) - New York Position:            SEM Analyst Reports to: ...

Incisive Interactive Marketing LLC. 2013 All rights reserved.  |  55 Broad Street, 22nd Floor, New York, NY 10004 |  Copyright and Licensing   |  Privacy Policy

Accreditations:
Incisive Media - AOP Digital Publisher of the Year 2010 & 2013