Marketing News & Expert Advice
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Ad Industry Metrics
One Share = $4.20, According to Eventbrite
Oct 23, 2012 - Do you wonder about the value of a social media share? If it's an event managed on Eventbrite, the online registration and ticketing company can tell you to the penny. Comments
Topics in Stats:
Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3
Oct 23, 2012 -
As Facebookâs Q3 2012 earnings call looms, marketers report an increase in click-through rates, with plummeting costs-per-click. Advertisers are seeing better performance according to the reports, but how will investors take the news?
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Global Internet Ad Spending Up 7.2%
Oct 18, 2012 -
Internet ad spending continued to rise in the first half of 2012, according to Nielsen's quarterly Global AdView Pulse report.
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Pharma and Healthcare Drive Biggest Online Ad Spending Gains
Oct 11, 2012 -
The IAB reported online ad revenues grew 14% from the first half of 2011 to $17 billion in the first half of this year.
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Video Advertisers in Canada Want Their GRPs
Sep 26, 2012 -
An IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video ad spending.
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Nielsen's GRP-Inspired System Touts Several New Partners
Sep 20, 2012 - Nielsen's API for its GRP-inspired Online Campaign Ratings program is being used by 14 new firms ranging from video ad platforms to marketing firms. Comments
ShareThis Tops New Ad Entity Ranking From ComScore
Sep 18, 2012 - Firms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Comments
Borrell Refines Local Digital Ad Market Segments
Sep 10, 2012 -
Borrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets.
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ComScore Pushes Viewability Metric for Scarcity's Sake
Aug 16, 2012 - The firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Comments
VivaKi Pairs with comScore to Push Viewability Metric
Aug 8, 2012 -
VivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expects it to "force the hand of many publishers."
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IPTV Use on the Rise
Aug 1, 2012 -
Ten percent of homes have Internet protocol televisions
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Industry Aims for Viewable Impressions to Take Hold in 2013
Jul 25, 2012 - An online ad industry coalition updated stakeholders on movement toward more relevant ad metrics. Comments
Promoted Tweets See 1% to 3% Engagement on Average
Jul 23, 2012 -
TBG digital reverses original Facebook and Twitter ad finding.
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Facebook Mobile Ad CPM Rates Near $10
Jul 18, 2012 -
Facebook mobile ads drove 4 times as many CTRs as Twitter ads, said TBG Digital.
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Digital Ad Spend Gap Widens Between Obama and Romney
Jul 18, 2012 -
Both have spent more than 25% of their TV budgets on web ads, according to ClickZ analysis.
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Digital Ad Revenues Will Grow 13% in 2012
Jul 17, 2012 -
Digital will account for 25% of the local ad market in the future, says BIA/Kelsey.
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Online Ad Spend Up 12% Globally in Q1
Jul 10, 2012 -
Nielsen said online ad spending rose 35% in the Middle East and Africa.
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Telecom Firms Are Most Responsive on Facebook
Jun 27, 2012 -
Study says alcohol brands are among the least responsive to consumer wall posts on Facebook.
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Super PACs Spent Over $8M on Digital Ads in Presidential Race
Jun 12, 2012 -
Groups on the right accounted for 93 percent of the $8.3M in online ad spend so far.
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Q1 Digital Ad Revenue Highest Ever but Growth Rate Slows
Jun 11, 2012 -
Online ad revenue hit $8.4B in the first three months of 2012.
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Facebook Shows Fast Growth in Brand Value
May 22, 2012 -
Millward Brown's BrandZ finds other social platforms are "social climbers" too.
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