Marketing News & Expert Advice
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Ad Industry Metrics
Borrell Refines Local Digital Ad Market Segments
Sep 10, 2012 - Borrell has introduced Digital Marketing Regions as an alternative to DMAs. While Nielsen tracks 210 DMAs, Borrell's DMRs encompass 513 markets. Comments
Topics in Stats:
ComScore Pushes Viewability Metric for Scarcity's Sake
Aug 16, 2012 - The firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Comments
VivaKi Pairs with comScore to Push Viewability Metric
Aug 8, 2012 -
VivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expects it to "force the hand of many publishers."
Comments
IPTV Use on the Rise
Aug 1, 2012 -
Ten percent of homes have Internet protocol televisions
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Industry Aims for Viewable Impressions to Take Hold in 2013
Jul 25, 2012 - An online ad industry coalition updated stakeholders on movement toward more relevant ad metrics. Comments
Promoted Tweets See 1% to 3% Engagement on Average
Jul 23, 2012 -
TBG digital reverses original Facebook and Twitter ad finding.
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Facebook Mobile Ad CPM Rates Near $10
Jul 18, 2012 -
Facebook mobile ads drove 4 times as many CTRs as Twitter ads, said TBG Digital.
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Digital Ad Spend Gap Widens Between Obama and Romney
Jul 18, 2012 -
Both have spent more than 25% of their TV budgets on web ads, according to ClickZ analysis.
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Digital Ad Revenues Will Grow 13% in 2012
Jul 17, 2012 -
Digital will account for 25% of the local ad market in the future, says BIA/Kelsey.
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Online Ad Spend Up 12% Globally in Q1
Jul 10, 2012 -
Nielsen said online ad spending rose 35% in the Middle East and Africa.
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Telecom Firms Are Most Responsive on Facebook
Jun 27, 2012 -
Study says alcohol brands are among the least responsive to consumer wall posts on Facebook.
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Super PACs Spent Over $8M on Digital Ads in Presidential Race
Jun 12, 2012 -
Groups on the right accounted for 93 percent of the $8.3M in online ad spend so far.
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Q1 Digital Ad Revenue Highest Ever but Growth Rate Slows
Jun 11, 2012 -
Online ad revenue hit $8.4B in the first three months of 2012.
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Facebook Shows Fast Growth in Brand Value
May 22, 2012 -
Millward Brown's BrandZ finds other social platforms are "social climbers" too.
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Internet Ad Revenue Totals $31B in 2011, Up 22%
Apr 18, 2012 - IAB: Mobile advertising records fastest growth, going from $641 million in 2010 to $1.6 billion in 2011. Comments
Digital to Hit Nearly 20% of Global Ad Spend in 2012
Apr 9, 2012 - GroupM predicts global web ad spend will hit around $98 billion in 2012. Comments
Agency Survey: Early 2012 Social Dollars Boom
Mar 27, 2012 -
CP+G, AKQA, Razorfish, MRM, Brunner, and other agencies reveal spending trends.
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ComScore: In-View Ads Vary Sharply by Site and Ad Type
Mar 26, 2012 - Examines ad viewability rates from 12 major brands, across nearly 2 billion impressions. Comments
Spending on Digital Ads Fell Sharply in Q4
Mar 12, 2012 - Search and display investments both fell about 6 percent. Comments
Online Political Spending to Hit $159 Million in 2012
Mar 8, 2012 - Borrell forecasts online and other media spending for the 2012 election. Comments
For Newspapers, Uneven Progress Toward Digital Profits
Mar 5, 2012 - For every dollar made in digital, newspapers are losing $7 in print ads, according to a Pew study Comments
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