Ad Industry Metrics

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57 Percent of Americans See a Mobile Ad at Least Once a Day

Feb 28, 2013 - Around 57 percent of U.S. smartphone users see at least one mobile ad a day, according to a recent Nielsen study. Comments

1.5 Billion People Will Watch Video Online by 2016

online-video Feb 27, 2013 - Roughly 1.5 billion people will watch at least one online video by 2016, according to a recently released study by online video technology provider Ooyala. Comments

Study: Brand Engagement Growing on Instagram

simply-measured Feb 26, 2013 - 59% of Interbrand's Top 100 brands are on Instagram, says social media measurement and analytics firm Simply Measured. Comments

Mobile Drives 11 Percent of E-Commerce in 2012 Holiday Quarter

mobile-checkout Feb 22, 2013 - E-commerce is now a double-digit force in U.S. consumer spending, according to comScore. Comments

66% of Advertisers Integrate Social Ads Into Online Campaigns

shutterstock-87652201 Feb 13, 2013 - Advertisers have reported that they are taking an integrated approach to social media advertising, according to a new Vizu survey. Comments

New Insight on Women's Video Views Revealed

tbmg-device2 Jan 23, 2013 - A new study by Total Beauty Media Group uncovered some surprising insights into how women consume online video. Comments

Over 85% of Marketers Plan to Raise Their Mobile Budgets

mobile-measurement Jan 17, 2013 - Marketers plan to increase their mobile advertising budgets in the near future, according to a new study by the ANA and MediaVest. Comments

Global Ad Spend Grew 4.3% in Q3 2012

globalspend Jan 16, 2013 - Global advertising spending jumped 4.3 percent in Q3 of last year, according to Nielsen's latest Global Adview Pulse report. Comments

Covario Issues Q4 Global Paid Search Spend Analysis

covario Jan 16, 2013 - The report finds global paid search spend was up 18 percent in 2012. Comments

Over 11B Online Video Ads Were Viewed in December

online-video Jan 15, 2013 - Consumers watched 11.3 billion online video ads last month, according to a new report by comScore. Comments

Over 1 Billion Mobile Subscribers Will Use Mobile Banking in Next 4 Years

mobile-measurement Jan 11, 2013 - By 2017, over 15 percent of mobile subscribers will use a smartphone or tablet for online banking, according to Juniper Research. Comments

63 Percent of Mobile Video Viewing Occurs at Home, According to IAB Study

online-video Dec 20, 2012 - Almost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau (IAB). Comments

ComScore Study Reveals Online Searches Hit 17 Billion in November

A browser doing a web search Dec 18, 2012 - November 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore. Comments

Consumers Most Annoyed by Ads on Social Networking Sites

angry-at-email Dec 13, 2012 - A new study from NM Incite and Nielsen has found that 33 percent of consumers find ads on social networks more annoying than an average online ad. Comments

77% of Brands Aren't Using Online Video Advertising

online-video Dec 11, 2012 - A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively. Comments

Mazda Seeks Ungettables at Gas Pump

ungettables-infographic-1 Dec 7, 2012 - Outcast Media says it has identified a segment of consumers who are almost unreachable via most media. Luckily, there's one spot they reliably turn up at – the gas pump. Comments

Social Buzz Finds Shoppers Psyched for Holidays

gifts-presents-christmas Nov 30, 2012 - In 2.6 million social media conversations -give or take a few -consumers are in full holiday hunter-gatherer mode, according to an analysis by Digitas and Brandwatch. Comments

Cyber Monday Traffic, Mobile & Ad Spend Reach Record Highs

ibm-cyber-monday Nov 29, 2012 - Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others. Comments

A Week of Black Fridays

black-friday-shopper Nov 20, 2012 - Online holiday sales predictions came out strong this week, with one caveat for multi-channel retailers: The deal days just won't stop coming. Say hello to a week of Black Fridays. Comments

Longer Online Videos Beg for New Ad Strategy

ooyala-long-form Nov 20, 2012 - Consumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To exploit this trend, marketers and publishers should rethink their ad strategies, according to Ooyala. Comments

Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying

holiday-shopping Nov 15, 2012 - New study finds that over 90 percent of shoppers rated their Cyber Monday shopping experience as either "somewhat satisfying" or "very satisfying." Comments

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