Ad Industry Metrics

ibm-cyber-monday

Cyber Monday Traffic, Mobile & Ad Spend Reach Record Highs

Nov 29, 2012 - Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others. Comments

A Week of Black Fridays

black-friday-shopper Nov 20, 2012 - Online holiday sales predictions came out strong this week, with one caveat for multi-channel retailers: The deal days just won't stop coming. Say hello to a week of Black Fridays. Comments

Longer Online Videos Beg for New Ad Strategy

ooyala-long-form Nov 20, 2012 - Consumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To exploit this trend, marketers and publishers should rethink their ad strategies, according to Ooyala. Comments

Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying

holiday-shopping Nov 15, 2012 - New study finds that over 90 percent of shoppers rated their Cyber Monday shopping experience as either "somewhat satisfying" or "very satisfying." Comments

Online Video Ad Spending Rose 27% in 2012

online-video Nov 14, 2012 - A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. Comments

SES Chicago: ClickZ and Google Analytics Unveil Mobile Metrics Report

google-analytics-universal-analytics Nov 14, 2012 - Mobile has become a core focus for all integrated marketing campaigns. So much so, that 87 percent of marketers are planning to increase their emphasis on mobile in 2013, according to a report revealed by ClickZ and Google Analytics at SES Chicago today. Comments

77% of Businesses Say DMPs Will Play Important Role in Expanding Ad Efforts

data-management-platform Nov 12, 2012 - As much as 77 percent of businesses think data management platforms will play a critical or major supporting role in expanding their long-term advertising efforts, according to a new study from the IAB and Winterberry Group. Comments

Over 47% of National Brands Look to Increase Investment in Local Marketing for 2013

local-search2 Nov 9, 2012 - Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by local marketing firm Balihoo. Comments

Telecoms See the Largest Growth in Global Ad Spending

nielsen-global-adview Nov 8, 2012 - The telecommunications sector's global ad spending grew 7.9 percent during the first half of 2012, according to a recent Nielsen quarterly report. Comments

Over Half of U.K. Advertisers Say Digital Video Ads Are as Effective as TV Ads

brightroll-study Nov 6, 2012 - Fifty-two percent of U.K. advertisers believe digital video to be as effective as TV advertisements, according to a new survey by BrightRoll. Comments

Search Advertising Equates to $100 Million Daily for Google

google-economy-infographic Oct 29, 2012 - Every day in Q3 2012, Google served up 29.8 billion ad impressions across Google search and the Display Network. Comments

Facebook Ads Reach 5x Greater Audiences Than Organic Content

facebook-brand Oct 26, 2012 - There are generally two schools of thought when it comes to marketing on Facebook - paid media and earned media. Although organic (earned) media is inherently valuable for any brand, that reach only goes so far, according to new study from Facebook and comScore. Comments

U.S. Widens Lead With Average Mobile eCPM of $1.37

mobile-measurement Oct 25, 2012 - Seven out of every 10 mobile ad requests served across Opera Software's ad platform during the third quarter originated from the United States and Canada, according to a new report from the Norway-based company. Comments

Social Media Marketing Ranks As B2B Marketers’ Most Popular Tactic

chart8-socialmedia1 Oct 25, 2012 - Eighty-seven percent of B2B marketers now spread their message through social media, according to the Content Marketing Institute. Comments

Facebook Reports $59 Million Loss in Q3 2012, Share Prices Jump 8%

Facebook Logo Oct 23, 2012 - Facebook has reported $1.26 billion in Q3 2012 revenue in their second reporting period as a public company, with a $59 million loss and adjusted profit of $0.12 a share. Immediately, share prices rose 8 percent in after-hours trading. Comments

One Share = $4.20, According to Eventbrite

social-commerce-2012-graphic Oct 23, 2012 - Do you wonder about the value of a social media share? If it's an event managed on Eventbrite, the online registration and ticketing company can tell you to the penny. Comments

Facebook Click-Through Rates Increase, Costs Per Click Down 20-40% in Q3

tbg-digital-cpc-chart Oct 23, 2012 - As Facebook’s Q3 2012 earnings call looms, marketers report an increase in click-through rates, with plummeting costs-per-click. Advertisers are seeing better performance according to the reports, but how will investors take the news? Comments

Global Internet Ad Spending Up 7.2%

nielsen-global-adview-pulse-media-q2-2012 Oct 18, 2012 - Internet ad spending continued to rise in the first half of 2012, according to Nielsen's quarterly Global AdView Pulse report. Comments

Pharma and Healthcare Drive Biggest Online Ad Spending Gains

iab-q2-2012 Oct 11, 2012 - The IAB reported online ad revenues grew 14% from the first half of 2011 to $17 billion in the first half of this year. Comments

Video Advertisers in Canada Want Their GRPs

iab-canada-grp Sep 26, 2012 - An IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video ad spending. Comments

Nielsen's GRP-Inspired System Touts Several New Partners

Sep 20, 2012 - Nielsen's API for its GRP-inspired Online Campaign Ratings program is being used by 14 new firms ranging from video ad platforms to marketing firms. Comments

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...