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Ad Industry Metrics

Internet Ad Revenue Totals $31B in 2011, Up 22%

Anna Maria Virzi  |  Ad Spend

Apr 18, 2012 - IAB: Mobile advertising records fastest growth, going from $641 million in 2010 to $1.6 billion in 2011. Comments

Topics in Stats:

Kate Kaye  |  Media Buying

Digital to Hit Nearly 20% of Global Ad Spend in 2012

Apr 9, 2012 - GroupM predicts global web ad spend will hit around $98 billion in 2012. Comments

Christopher Heine  |  Ad Spend

Agency Survey: Early 2012 Social Dollars Boom

agency-photo Mar 27, 2012 - CP+G, AKQA, Razorfish, MRM, Brunner, and other agencies reveal spending trends. Comments

Zachary Rodgers  |  Display Advertising

ComScore: In-View Ads Vary Sharply by Site and Ad Type

Mar 26, 2012 - Examines ad viewability rates from 12 major brands, across nearly 2 billion impressions. Comments

Douglas Quenqua  |  Display Advertising

Spending on Digital Ads Fell Sharply in Q4

Mar 12, 2012 - Search and display investments both fell about 6 percent. Comments

Kate Kaye  |  Politics & Advocacy

Online Political Spending to Hit $159 Million in 2012

Mar 8, 2012 - Borrell forecasts online and other media spending for the 2012 election. Comments

Douglas Quenqua  |  Publishing

For Newspapers, Uneven Progress Toward Digital Profits

Mar 5, 2012 - For every dollar made in digital, newspapers are losing $7 in print ads, according to a Pew study Comments

Kate Kaye  |  Politics & Advocacy

Infographic: Obama vs. Republicans in Online Ad Spend

clickzpolitics-2012election-infographic3 Feb 23, 2012 - Democrats and Obama's campaign outspent Republicans 2 to 1. Comments

Christopher Heine  |  Social Media

Researcher: Facebook's 2012 Ad Sales to Top $5B

Feb 22, 2012 - But Google will soon catch up in the display category, eMarketer says. Comments

Kate Kaye  |  Politics & Advocacy

Surprising Leaders in Super PAC Web Ad Spending Race

winningourfuture-fl-antimitt Feb 21, 2012 - Super PACs spent $5.86 million on web ads to support or oppose 2012 presidential candidates. Comments

Christopher Heine  |  Ad Spend

Report: Online Ads To Beat Print Spend For First Time

Jan 19, 2012 - Digital marketing dollars to grow 23.3 percent, eMarketer says, while print spending falls. Comments

ClickZ Stats Staff  |  Ad Spend

Mobile Drives More Search Ad Clicks

Jan 11, 2012 - Marin Software reported 10 percent of search ad clicks in Q4 2011 came from mobile and tablet devices. Comments

Douglas Quenqua  |  Ad Spend

Kantar: Display Ad Gains Are Offset by Plunging Search Market

Dec 20, 2011 - Insurance, legal, and medical services firms slashed their search spend this year, researcher says. Comments

Zachary Rodgers  |  Ad Spend

AT&T, T-Mobile Deal Collapse Is Good News for Ad Sellers

Dec 19, 2011 - Publishers no longer face the disappearance of wireless telco ad budgets. Comments

ClickZ Stats Staff  |  Ad Industry Metrics

Google Zeitgeist: The Lowdown on Brand-Related Searches

Dec 16, 2011 - A look at 2011's buzziest product-oriented queries. Comments

Kate Kaye  |  Ad Industry Metrics

Giant AT&T Ad Network Appears Out of Nowhere

Sep 22, 2011 - Ford is among the brands running cross-media campaigns through AT&T's AdWorks network. Comments

Kate Kaye  |  Ad Industry Metrics

Nielsen's Online GRP System Gets Third-Party Stamp of Approval

nielsen-grp Sep 7, 2011 - The newly MRC-accredited ratings uses Facebook data to determine audience ages and gender. Comments

Jack Marshall  |  Ad Industry Metrics

Facebook CPCs Rose 22 Percent in Q2

find-us-on-facebook Jul 12, 2011 - Ad prices on the social network continue to rise. Comments

Jack Marshall  |  Ad Spend

Digital to Attract 17 Percent of Global Ad Spend in 2011

Jul 8, 2011 - Global digital ad investment will reach $100 billion by 2012, GroupM predicts. Comments

Jack Marshall  |  Ad Industry Metrics

Top U.S. Online Ad Providers, May 2011

Jul 5, 2011 - Google's network tops this list of the largest online ad sellers, ranked by reach. Comments

Kate Kaye  |  Ad Industry Metrics

Ad Measurement Coalition Aims to End GRP Arguments

measuringtape Jun 21, 2011 - Ad measurement standards principles look ahead to cross-platform and back to GRPs. Comments

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