Audience/Traffic

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Facebook Claims More Than Half of Social Logins [Study]

Jul 24, 2014 - Social infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 64 of social logins on mobile. Comments

Mobile Shift Drives Father's Day Sales, IBM Says

fathers-day-mobile-shopping Jun 18, 2014 - While mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to new IBM research. Comments

World Cup Most Social Sporting Event Ever, Says Adobe

2014-di-world-cup-infographic-main-final Jun 12, 2014 - The global social chatter about the 2014 FIFA World Cup in Brazil is likely to surpass both the Super Bowl and the Olympics. So how can marketers capitalize on this to reach consumers? Comments

#CZLNY: Unlocking the Secrets to Mobile Video

mobile-video-on-apple-iphone-5 Apr 7, 2014 - At last week's ClickZ Live New York, the session "Unlocking the Secrets to Mobile Video" shared tips and tricks for getting the most out of video on YouTube Capture, Instagram, and Vine. Comments

Online Content Videos Hit Record 52 Billion Monthly Views

Selfie Shootout Jan 14, 2014 - Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online content videos in December. Meanwhile, video ad views have tripled to 35.2 billion in the past year. Comments

Google Zeitgeist 2013: Our Fascination with North Korea, Royal Baby & Harlem Shake

zeitgeist-3d-globe Dec 19, 2013 - Google shares the moments that made up 2013 in its annual Zeitgeist video and interactive site that shows what mattered to people across the globe in the past year; on the top of the list was Nelson Mandela, actor Paul Walker and the iPhone 5s. Comments

Facebook and YouTube Lead Mobile Online Activity [Study]

nielsen18 Dec 19, 2013 - As 2014 is approaching, Nielsen took a look at what devices consumers own, as well as their online and mobile activities during 2013. Comments

Tips for Targeting Millennials With Mobile Email Marketing for the Holidays

campaigner-header-image Oct 4, 2013 - Campaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season. Comments

ComScore: Consumers Watched Over 48 Billion Online Videos in July

online-video Aug 20, 2013 - A new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July. Comments

Apple and Android Fight for Hands of Smartphone Consumers

smartphone-os Aug 7, 2013 - A new study by Nielsen looks into which operating system is winning the smartphone market. Comments

Facebook's Video Audience Bigger Than TV, According to Nielsen

facebook-homepage Aug 1, 2013 - A new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental reach to major TV networks. Comments

ComScore: Over 20 Billion Video Ad Impressions in June

digital-advertising Jul 18, 2013 - A new report from comScore reveals that 183 million Americans watched more than 44 billion online content videos in June. Comments

Nielsen: Second-Screens Are Changing Consumers' TV Habits

three-screens Jun 19, 2013 - Close to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a new survey by Nielsen. Comments

ComScore: Consumers Watched Nearly 41 Billion Online Videos in May

online-video Jun 17, 2013 - Over 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore. Comments

ComScore: Over 13 Billion Video Ads Viewed in April

online-video May 23, 2013 - Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore. Comments

LinkedIn: Social Media a Major Motivator for Mass Affluent Consumers

counting-money May 2, 2013 - About 90 percent of mass affluent consumers use social media, according to a recent study by LinkedIn. Comments

70 Percent of Brand Engagement on Pinterest Is Generated by Users

pinterest-redesign May 1, 2013 - Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. Comments

Native Video Ads More Effective Than Pre-Roll Ads

mobile-video Mar 25, 2013 - A recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads. Comments

Study: Nearly Two-Thirds of Companies Do Not Use Autoresponders

optify Mar 12, 2013 - The study, from software company Optify, also found 24 percent of companies do not have forms on their websites to collect visitor information. Comments

Social and Mobile Gaming Ads Offer 20 Percent Engagement Rates

email-images Mar 4, 2013 - The MediaBrix Social and Mobile Gaming Report found that an average gaming ad features 3 percent click-through rates. Comments

More Consumers Order Food Online Using a Smartphone or Tablet

iphone-deals Jan 28, 2013 - About 69 percent of consumers order food online using a mobile device, according to a new study by the Interactive Advertising Bureau (IAB) and Viggle. Comments

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