Marketing News & Expert Advice

Audience/Traffic

Tips for Targeting Millennials With Mobile Email Marketing for the Holidays

Oct 4, 2013 - Campaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season. Comments

Topics in Stats:

Caitlin Rossman | Audience/Traffic

ComScore: Consumers Watched Over 48 Billion Online Videos in July

Aug 20, 2013 - A new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July. Comments

Caitlin Rossman | Audience/Traffic

Apple and Android Fight for Hands of Smartphone Consumers

Aug 7, 2013 - A new study by Nielsen looks into which operating system is winning the smartphone market. Comments

Caitlin Rossman | Publishing

Facebook's Video Audience Bigger Than TV, According to Nielsen

Aug 1, 2013 - A new Nielsen study commissioned by Facebook found that for certain age groups, especially younger demographics, Facebook can contribute incremental reach to major TV networks. Comments

Caitlin Rossman | Audience/Traffic

ComScore: Over 20 Billion Video Ad Impressions in June

Jul 18, 2013 - A new report from comScore reveals that 183 million Americans watched more than 44 billion online content videos in June. Comments

Caitlin Rossman | Audience/Traffic

Nielsen: Second-Screens Are Changing Consumers' TV Habits

Jun 19, 2013 - Close to half of smartphone owners and tablet owners said they use their mobile devices as a second screen while watching TV, according to a new survey by Nielsen. Comments

Caitlin Rossman | Audience/Traffic

ComScore: Consumers Watched Nearly 41 Billion Online Videos in May

Jun 17, 2013 - Over 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore. Comments

Caitlin Rossman | Video

ComScore: Over 13 Billion Video Ads Viewed in April

May 23, 2013 - Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore. Comments

James Dohnert | Social Media

LinkedIn: Social Media a Major Motivator for Mass Affluent Consumers

May 2, 2013 - About 90 percent of mass affluent consumers use social media, according to a recent study by LinkedIn. Comments

James Dohnert | Audience/Traffic

70 Percent of Brand Engagement on Pinterest Is Generated by Users

May 1, 2013 - Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. Comments

James Dohnert | Audience/Traffic

Native Video Ads More Effective Than Pre-Roll Ads

Mar 25, 2013 - A recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads. Comments

Lisa Lacy | Audience/Traffic

Study: Nearly Two-Thirds of Companies Do Not Use Autoresponders

Mar 12, 2013 - The study, from software company Optify, also found 24 percent of companies do not have forms on their websites to collect visitor information. Comments

James Dohnert | Audience/Traffic

Social and Mobile Gaming Ads Offer 20 Percent Engagement Rates

Mar 4, 2013 - The MediaBrix Social and Mobile Gaming Report found that an average gaming ad features 3 percent click-through rates. Comments

James Dohnert | Audience/Traffic

More Consumers Order Food Online Using a Smartphone or Tablet

Jan 28, 2013 - About 69 percent of consumers order food online using a mobile device, according to a new study by the Interactive Advertising Bureau (IAB) and Viggle. Comments

James Dohnert | Audience/Traffic

Consumers Prefer to Do Business With Social Brands

Dec 21, 2012 - A new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social media. Comments

James Dohnert | Audience/Traffic

U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays

Dec 13, 2012 - According to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue. Comments

James Dohnert | Audience/Traffic

IDG Study Finds 95% of Consumers Use Social Media

Dec 3, 2012 - New study from IDG Research Services has found that 95 percent of consumers use at least one type of social media. Comments

James Dohnert | Audience/Traffic

Google Study Reveals Web Influencing Smartphone Sales

Nov 30, 2012 - Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched. Comments

James Dohnert | Audience/Traffic

GroupM Study on Facebook Algo Change Reveals Significant Decline in Consumer Reach

Nov 21, 2012 - GroupM recently analyzed 25 Facebook brand pages in a recent study into the new Facebook algorithm. Comments

James Dohnert | Audience/Traffic

Consumers Watched 11 Billion Online Video Ads in October

Nov 19, 2012 - A new study from comScore finds that consumers watched 11 billion online video ads in October. Comments

James Dohnert | Audience/Traffic

Viewership of Ad-Supported Online Video Has Grown 17% This Year

Nov 16, 2012 - Ad-supported online video viewership has grown 17 percent year-over-year, according to a new survey by marketing research firm FreeWheel. Comments

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