Marketing News & Expert Advice
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Audience/Traffic
Women and Swing State Visitors Big on Facebook
Hitwise said 1 in every 5 page views in the U.S. happened on Facebook.
Mobile and Tablet Advertisers Score During March Madness
Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices.
29 Percent of Daily Deals Customers Are New
Survey results show nearly all Groupon, LivingSocial, etc. buyers at least intend to become repeat patrons.
Gamer Haven Wikia Grows, Broadens Advertiser Base
Collaborative publishing platform has grown traffic 42 percent year over year, not all of it from gamers.
Pinterest Sees Significant Growth Across Asia Pacific
In China, rival service Renren Guangjie offers a marketplace with Chanel, Clinique, and other brands.
Google+ Audience Hard to Come by for Some Brands
A handful of major brands saw big growth in fans, while most others languished, according to BrightEdge .
ComScore: Social Universe Still Quickly Expanding
Growth of newcomers Pinterest and Google+ show social category is still in flux.
Top 20 U.S. Web Properties: Google Surges Past Yahoo
Amazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports.
Microsoft's Search Sees Slight Gain in Market Share
Google maintains lead with 65.9 percent of U.S. market share in December 2011, according to comScore.
Jumptap: Android Keeps Lead in Mobile Apps/Web
Android now makes up the majority of mobile app requests, accounting for 56 percent in November.
Santa's Billion-Dollar Online Baby
E-tailers cheered by early strength in online holiday sales were not disappointed by the Christmas rush.
AddThis: Facebook Controls 52% of Online Sharing
Meanwhile, Tumblr grew even faster than Twitter and continues to accelerate.
YouTube Gains on Facebook in the U.K.
Google-owned video sharing site enjoys fifth consecutive month of growth.
Asians and Hispanics Dominate Online Video Consumption
Whites consume less online video than other major ethnic groups.
Top 25 U.S. Online Properties, June 2011
A look at the top 25 online properties in the U.S. during June.
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