Marketing News & Expert Advice
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Audience/Traffic
LinkedIn: Social Media a Major Motivator for Mass Affluent Consumers
May 2, 2013 - About 90 percent of mass affluent consumers use social media, according to a recent study by LinkedIn. Comments
Topics in Stats:
70 Percent of Brand Engagement on Pinterest Is Generated by Users
May 1, 2013 -
Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate.
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Native Video Ads More Effective Than Pre-Roll Ads
Mar 25, 2013 -
A recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads.
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Study: Nearly Two-Thirds of Companies Do Not Use Autoresponders
Mar 12, 2013 -
The study, from software company Optify, also found 24 percent of companies do not have forms on their websites to collect visitor information.
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Social and Mobile Gaming Ads Offer 20 Percent Engagement Rates
Mar 4, 2013 -
The MediaBrix Social and Mobile Gaming Report found that an average gaming ad features 3 percent click-through rates.
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More Consumers Order Food Online Using a Smartphone or Tablet
Jan 28, 2013 -
About 69 percent of consumers order food online using a mobile device, according to a new study by the Interactive Advertising Bureau (IAB) and Viggle.
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Consumers Prefer to Do Business With Social Brands
Dec 21, 2012 -
A new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social media.
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U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays
Dec 13, 2012 -
According to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue.
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IDG Study Finds 95% of Consumers Use Social Media
Dec 3, 2012 -
New study from IDG Research Services has found that 95 percent of consumers use at least one type of social media.
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Google Study Reveals Web Influencing Smartphone Sales
Nov 30, 2012 -
Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched.
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GroupM Study on Facebook Algo Change Reveals Significant Decline in Consumer Reach
Nov 21, 2012 - GroupM recently analyzed 25 Facebook brand pages in a recent study into the new Facebook algorithm. Comments
Consumers Watched 11 Billion Online Video Ads in October
Nov 19, 2012 -
A new study from comScore finds that consumers watched 11 billion online video ads in October.
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Viewership of Ad-Supported Online Video Has Grown 17% This Year
Nov 16, 2012 - Ad-supported online video viewership has grown 17 percent year-over-year, according to a new survey by marketing research firm FreeWheel. Comments
Facebook Loves Its Candy
Nov 7, 2012 -
New research from social media benchmarking company Unmetric finds that Facebook is the social media platform of choice for candy companies.
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Obama vs. Romney: Who’s Winning the YouTube Vote?
Nov 5, 2012 -
President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, and 51 percent of the ads shared on Facebook, according to Unruly's 2012 Election Tracker.
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U.S. Mobile Local Ad Revenue Will Reach $5.8 Billion by 2016
Nov 5, 2012 -
Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey.
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40% of Consumers Enjoy Getting Marketing Emails From Their Preferred Brands
Nov 1, 2012 -
According to a study by Blue Kangaroo, as much as 35 percent of consumers said they are "very interested" in receiving emails from their favorite brands.
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Over 9.4 Billion Online Video Ads Were Seen in September
Oct 30, 2012 -
ComScore found that over 50 percent of the total U.S. population saw online video ads last month.
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4 Out of 10 Consumers Use Local Search Once a Day
Oct 30, 2012 -
YP's new study "How Consumers are using Local Search" found that with the proliferation of smartphones and tablets, more consumers are using local search.
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Facebook Brand Engagement Up 896% - New Adobe Study
Oct 24, 2012 -
Adobe's Digital Index for Q3 2012 reports that the huge uptick in engagement is, in part, a result of Facebook's new Timeline feature.
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It's Quality Over Quantity When It Comes to Facebook Brand Page Fans
Oct 19, 2012 -
A new study from Facebook app developer Napkin Labs has found that just because a brand's Facebook page has more fans doesn't mean it will see more user engagement.
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