Marketing News & Expert Advice
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Audience/Traffic
It's Quality Over Quantity When It Comes to Facebook Brand Page Fans
Oct 19, 2012 - A new study from Facebook app developer Napkin Labs has found that just because a brand's Facebook page has more fans doesn't mean it will see more user engagement. Comments
Topics in Stats:
Females Lead Mobile Retail Adoption Rates
Sep 21, 2012 - ComScore study found that females comprised a higher share of the time spent on retail destinations. Comments
ShareThis Tops New Ad Entity Ranking From ComScore
Sep 18, 2012 - Firms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Comments
Women Dig Mickey Mouse in Mobile
Sep 5, 2012 - Women comprised nearly 70 percent of visitors to Disney Parks & Travel mobile browser and app properties in July, said comScore. Comments
Pinterest's and Instagram's Global Market Share Grows
Aug 27, 2012 -
Pinterest and Instagram are niche social media darlings, making massive gains in global market share over the last year.
Comments
More African Americans, Hispanics Respond to Digital Audio Ads
Aug 16, 2012 - Over 60 percent of Hispanics say they recall hearing an Internet radio ad in the past month - more than the general U.S. population. Comments
Ebay Beat Groupon, LivingSocial in Mobile Shopping App Race
Aug 7, 2012 -
Ebay and Amazon outpaced Groupon's growth by more than 3x between January and June and both now have more unique users than Groupon, said Nielsen.
Comments
Social Media Access Via Mobile Grows
Aug 1, 2012 -
Almost 37% of mobile users accessed a social site or blog on their handset in Q2.
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Summer Travel Boosts Hotel and Transportation Sites
Jul 24, 2012 -
In June travel site traffic rose 9 percent according to comScore.
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Women Flock to Tumblr and Groupon in Europe
Jul 3, 2012 - Nearly 70 percent of Tumblr visitors in Europe were women in May. Comments
Insomniacs More Likely to Watch TV Online
Jun 18, 2012 -
Resonate found insomniacs are 30% more likely to spend more than 40 hours a week online.
Comments
Pinterest Audience Grows 8X in Latin America
Jun 15, 2012 -
ComScore Media Metrix said nearly 28% of Pinterest's regional audience is in Brazil.
Comments
Women and Swing State Visitors Big on Facebook
May 17, 2012 -
Hitwise said 1 in every 5 page views in the U.S. happened on Facebook.
Comments
5 European Nations Love Their Sports Sites
Apr 26, 2012 - Turkish and Irish consumers lead the pack, comScore says, reading about sports online almost as much Americans. Comments
One in Two U.S. Households Own an Apple Product
Mar 30, 2012 -
More than 55 million homes have a Mac, iPhone, iPad, or iPod.
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Women Buy Into Sports Via Social
Mar 27, 2012 -
Data from Applebee's and Visible suggests advertisers should reconsider demo during March Madness and alike events.
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Mobile and Tablet Advertisers Score During March Madness
Mar 19, 2012 - Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Comments
29 Percent of Daily Deals Customers Are New
Mar 5, 2012 -
Survey results show nearly all Groupon, LivingSocial, etc. buyers at least intend to become repeat patrons.
Comments
Gamer Haven Wikia Grows, Broadens Advertiser Base
Feb 29, 2012 - Collaborative publishing platform has grown traffic 42 percent year over year, not all of it from gamers. Comments
Pinterest Sees Significant Growth Across Asia Pacific
Feb 23, 2012 - In China, rival service Renren Guangjie offers a marketplace with Chanel, Clinique, and other brands. Comments
Google+ Audience Hard to Come by for Some Brands
Feb 17, 2012 - A handful of major brands saw big growth in fans, while most others languished, according to BrightEdge . Comments
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