Marketing News & Expert Advice
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Audience/Traffic
Facebook Loves Its Candy
Nov 7, 2012 - New research from social media benchmarking company Unmetric finds that Facebook is the social media platform of choice for candy companies. Comments
Topics in Stats:
Obama vs. Romney: Who’s Winning the YouTube Vote?
Nov 5, 2012 -
President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, and 51 percent of the ads shared on Facebook, according to Unruly's 2012 Election Tracker.
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U.S. Mobile Local Ad Revenue Will Reach $5.8 Billion by 2016
Nov 5, 2012 -
Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey.
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40% of Consumers Enjoy Getting Marketing Emails From Their Preferred Brands
Nov 1, 2012 -
According to a study by Blue Kangaroo, as much as 35 percent of consumers said they are "very interested" in receiving emails from their favorite brands.
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Over 9.4 Billion Online Video Ads Were Seen in September
Oct 30, 2012 -
ComScore found that over 50 percent of the total U.S. population saw online video ads last month.
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4 Out of 10 Consumers Use Local Search Once a Day
Oct 30, 2012 -
YP's new study "How Consumers are using Local Search" found that with the proliferation of smartphones and tablets, more consumers are using local search.
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Facebook Brand Engagement Up 896% - New Adobe Study
Oct 24, 2012 -
Adobe's Digital Index for Q3 2012 reports that the huge uptick in engagement is, in part, a result of Facebook's new Timeline feature.
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It's Quality Over Quantity When It Comes to Facebook Brand Page Fans
Oct 19, 2012 -
A new study from Facebook app developer Napkin Labs has found that just because a brand's Facebook page has more fans doesn't mean it will see more user engagement.
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Females Lead Mobile Retail Adoption Rates
Sep 21, 2012 - ComScore study found that females comprised a higher share of the time spent on retail destinations. Comments
ShareThis Tops New Ad Entity Ranking From ComScore
Sep 18, 2012 - Firms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Comments
Women Dig Mickey Mouse in Mobile
Sep 5, 2012 - Women comprised nearly 70 percent of visitors to Disney Parks & Travel mobile browser and app properties in July, said comScore. Comments
Pinterest's and Instagram's Global Market Share Grows
Aug 27, 2012 -
Pinterest and Instagram are niche social media darlings, making massive gains in global market share over the last year.
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More African Americans, Hispanics Respond to Digital Audio Ads
Aug 16, 2012 - Over 60 percent of Hispanics say they recall hearing an Internet radio ad in the past month - more than the general U.S. population. Comments
Ebay Beat Groupon, LivingSocial in Mobile Shopping App Race
Aug 7, 2012 -
Ebay and Amazon outpaced Groupon's growth by more than 3x between January and June and both now have more unique users than Groupon, said Nielsen.
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Social Media Access Via Mobile Grows
Aug 1, 2012 -
Almost 37% of mobile users accessed a social site or blog on their handset in Q2.
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Summer Travel Boosts Hotel and Transportation Sites
Jul 24, 2012 -
In June travel site traffic rose 9 percent according to comScore.
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Women Flock to Tumblr and Groupon in Europe
Jul 3, 2012 - Nearly 70 percent of Tumblr visitors in Europe were women in May. Comments
Insomniacs More Likely to Watch TV Online
Jun 18, 2012 -
Resonate found insomniacs are 30% more likely to spend more than 40 hours a week online.
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Pinterest Audience Grows 8X in Latin America
Jun 15, 2012 -
ComScore Media Metrix said nearly 28% of Pinterest's regional audience is in Brazil.
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Women and Swing State Visitors Big on Facebook
May 17, 2012 -
Hitwise said 1 in every 5 page views in the U.S. happened on Facebook.
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5 European Nations Love Their Sports Sites
Apr 26, 2012 - Turkish and Irish consumers lead the pack, comScore says, reading about sports online almost as much Americans. Comments
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