Audience/Traffic

social-branding

Consumers Prefer to Do Business With Social Brands

Dec 21, 2012 - A new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social media. Comments

U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays

holidaysshoppingmobilereport Dec 13, 2012 - According to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue. Comments

IDG Study Finds 95% of Consumers Use Social Media

socialmedia1227 Dec 3, 2012 - New study from IDG Research Services has found that 95 percent of consumers use at least one type of social media. Comments

Google Study Reveals Web Influencing Smartphone Sales

mobile-measurement Nov 30, 2012 - Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched. Comments

GroupM Study on Facebook Algo Change Reveals Significant Decline in Consumer Reach

Nov 21, 2012 - GroupM recently analyzed 25 Facebook brand pages in a recent study into the new Facebook algorithm. Comments

Consumers Watched 11 Billion Online Video Ads in October

online-video Nov 19, 2012 - A new study from comScore finds that consumers watched 11 billion online video ads in October. Comments

Viewership of Ad-Supported Online Video Has Grown 17% This Year

Nov 16, 2012 - Ad-supported online video viewership has grown 17 percent year-over-year, according to a new survey by marketing research firm FreeWheel. Comments

Facebook Loves Its Candy

candy2 Nov 7, 2012 - New research from social media benchmarking company Unmetric finds that Facebook is the social media platform of choice for candy companies. Comments

Obama vs. Romney: Who’s Winning the YouTube Vote?

unruly-election-tracker-obama-romney-2012 Nov 5, 2012 - President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, and 51 percent of the ads shared on Facebook, according to Unruly's 2012 Election Tracker. Comments

U.S. Mobile Local Ad Revenue Will Reach $5.8 Billion by 2016

facebook-mobile Nov 5, 2012 - Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. Comments

40% of Consumers Enjoy Getting Marketing Emails From Their Preferred Brands

email-tricks Nov 1, 2012 - According to a study by Blue Kangaroo, as much as 35 percent of consumers said they are "very interested" in receiving emails from their favorite brands. Comments

Over 9.4 Billion Online Video Ads Were Seen in September

online-video Oct 30, 2012 - ComScore found that over 50 percent of the total U.S. population saw online video ads last month. Comments

4 Out of 10 Consumers Use Local Search Once a Day

local-search2 Oct 30, 2012 - YP's new study "How Consumers are using Local Search" found that with the proliferation of smartphones and tablets, more consumers are using local search. Comments

Facebook Brand Engagement Up 896% - New Adobe Study

adobe-digitl-index Oct 24, 2012 - Adobe's Digital Index for Q3 2012 reports that the huge uptick in engagement is, in part, a result of Facebook's new Timeline feature. Comments

It's Quality Over Quantity When It Comes to Facebook Brand Page Fans

facebook-homepage Oct 19, 2012 - A new study from Facebook app developer Napkin Labs has found that just because a brand's Facebook page has more fans doesn't mean it will see more user engagement. Comments

Females Lead Mobile Retail Adoption Rates

Sep 21, 2012 - ComScore study found that females comprised a higher share of the time spent on retail destinations. Comments

ShareThis Tops New Ad Entity Ranking From ComScore

Sep 18, 2012 - Firms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Comments

Women Dig Mickey Mouse in Mobile

Sep 5, 2012 - Women comprised nearly 70 percent of visitors to Disney Parks & Travel mobile browser and app properties in July, said comScore. Comments

Pinterest's and Instagram's Global Market Share Grows

pinterestinstagram445445 Aug 27, 2012 - Pinterest and Instagram are niche social media darlings, making massive gains in global market share over the last year. Comments

More African Americans, Hispanics Respond to Digital Audio Ads

Aug 16, 2012 - Over 60 percent of Hispanics say they recall hearing an Internet radio ad in the past month - more than the general U.S. population. Comments

Ebay Beat Groupon, LivingSocial in Mobile Shopping App Race

ryan-mobileapp-chart Aug 7, 2012 - Ebay and Amazon outpaced Groupon's growth by more than 3x between January and June and both now have more unique users than Groupon, said Nielsen. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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