Marketing News & Expert Advice
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Audience/Traffic
Women Dig Mickey Mouse in Mobile
Sep 5, 2012 - Women comprised nearly 70 percent of visitors to Disney Parks & Travel mobile browser and app properties in July, said comScore. Comments
Topics in Stats:
Pinterest's and Instagram's Global Market Share Grows
Aug 27, 2012 -
Pinterest and Instagram are niche social media darlings, making massive gains in global market share over the last year.
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More African Americans, Hispanics Respond to Digital Audio Ads
Aug 16, 2012 - Over 60 percent of Hispanics say they recall hearing an Internet radio ad in the past month - more than the general U.S. population. Comments
Ebay Beat Groupon, LivingSocial in Mobile Shopping App Race
Aug 7, 2012 -
Ebay and Amazon outpaced Groupon's growth by more than 3x between January and June and both now have more unique users than Groupon, said Nielsen.
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Social Media Access Via Mobile Grows
Aug 1, 2012 -
Almost 37% of mobile users accessed a social site or blog on their handset in Q2.
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Summer Travel Boosts Hotel and Transportation Sites
Jul 24, 2012 -
In June travel site traffic rose 9 percent according to comScore.
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Women Flock to Tumblr and Groupon in Europe
Jul 3, 2012 - Nearly 70 percent of Tumblr visitors in Europe were women in May. Comments
Insomniacs More Likely to Watch TV Online
Jun 18, 2012 -
Resonate found insomniacs are 30% more likely to spend more than 40 hours a week online.
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Pinterest Audience Grows 8X in Latin America
Jun 15, 2012 -
ComScore Media Metrix said nearly 28% of Pinterest's regional audience is in Brazil.
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Women and Swing State Visitors Big on Facebook
May 17, 2012 -
Hitwise said 1 in every 5 page views in the U.S. happened on Facebook.
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5 European Nations Love Their Sports Sites
Apr 26, 2012 - Turkish and Irish consumers lead the pack, comScore says, reading about sports online almost as much Americans. Comments
One in Two U.S. Households Own an Apple Product
Mar 30, 2012 -
More than 55 million homes have a Mac, iPhone, iPad, or iPod.
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Women Buy Into Sports Via Social
Mar 27, 2012 -
Data from Applebee's and Visible suggests advertisers should reconsider demo during March Madness and alike events.
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Mobile and Tablet Advertisers Score During March Madness
Mar 19, 2012 - Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Comments
29 Percent of Daily Deals Customers Are New
Mar 5, 2012 -
Survey results show nearly all Groupon, LivingSocial, etc. buyers at least intend to become repeat patrons.
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Gamer Haven Wikia Grows, Broadens Advertiser Base
Feb 29, 2012 - Collaborative publishing platform has grown traffic 42 percent year over year, not all of it from gamers. Comments
Pinterest Sees Significant Growth Across Asia Pacific
Feb 23, 2012 - In China, rival service Renren Guangjie offers a marketplace with Chanel, Clinique, and other brands. Comments
Google+ Audience Hard to Come by for Some Brands
Feb 17, 2012 - A handful of major brands saw big growth in fans, while most others languished, according to BrightEdge . Comments
ComScore: Social Universe Still Quickly Expanding
Feb 9, 2012 - Growth of newcomers Pinterest and Google+ show social category is still in flux. Comments
Top 20 U.S. Web Properties: Google Surges Past Yahoo
Jan 25, 2012 - Amazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports. Comments
Tablets and E-Reader Ownership Doubled Over Holidays
Jan 23, 2012 -
Sharp rise followed a slowdown over the fall, according to a new Pew report.
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