Stats

70 Percent of Brand Engagement on Pinterest Is Generated by Users

May 1, 2013 - Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. Comments

63% of Advertisers Say Brand Marketing Spending Will Increase in 2013

Apr 19, 2013 - A recent Nielsen study has found that 63 percent of brand advertisers expect more money to be spent on brand marketing in 2013. Comments

Internet Ad Revenue Breaks Record With $37 Billion in Profits Last Year

Apr 17, 2013 - IAB reports that digital ad revenue has scored all-time highs two years running. Comments

The Olympics and U.S. Presidential Election Accelerate Q3 Ad Spend

Apr 11, 2013 - The Olympics and the U.S. presidential election led to a year-over-year jump in third quarter ad spend, according to a recent study by Nielsen. Comments

U.S. Social Ad Revenue to Hit $11 Billion by 2017

Apr 11, 2013 - Annual U.S. social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. Comments

GroupM Predicts Digital Ad Spend Will Surpass $113 Billion in 2013

Mar 28, 2013 - GroupM believes that tablets and smartphones could be a major factor in the growing investment in digital ads. Comments

Native Video Ads More Effective Than Pre-Roll Ads

Mar 25, 2013 - A recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads. Comments

SocialGuide and Nielsen: Growing Power of Social TV

Mar 22, 2013 - About 32 million U.S. citizens tweeted about TV in 2012, according to a recent study by research firms SocialGuide and Nielsen. Comments

Lisa Lacy | Audience/Traffic

Study: Nearly Two-Thirds of Companies Do Not Use Autoresponders

Mar 12, 2013 - The study, from software company Optify, also found 24 percent of companies do not have forms on their websites to collect visitor information. Comments

Social and Mobile Gaming Ads Offer 20 Percent Engagement Rates

Mar 4, 2013 - The MediaBrix Social and Mobile Gaming Report found that an average gaming ad features 3 percent click-through rates. Comments

It's Time to Move TV Ad Spending Dollars to Digital

Feb 28, 2013 - A recent IAB study has found that moving TV ad dollars to digital advertising can increase reach while lowering overall costs. Comments

57 Percent of Americans See a Mobile Ad at Least Once a Day

Feb 28, 2013 - Around 57 percent of U.S. smartphone users see at least one mobile ad a day, according to a recent Nielsen study. Comments

Lisa Lacy | Ad Industry Metrics

1.5 Billion People Will Watch Video Online by 2016

Feb 27, 2013 - Roughly 1.5 billion people will watch at least one online video by 2016, according to a recently released study by online video technology provider Ooyala. Comments

Study: Brand Engagement Growing on Instagram

Feb 26, 2013 - 59% of Interbrand's Top 100 brands are on Instagram, says social media measurement and analytics firm Simply Measured. Comments

Matt Kapko | Ad Spend

Mobile Drives 11 Percent of E-Commerce in 2012 Holiday Quarter

Feb 22, 2013 - E-commerce is now a double-digit force in U.S. consumer spending, according to comScore. Comments

66% of Advertisers Integrate Social Ads Into Online Campaigns

Feb 13, 2013 - Advertisers have reported that they are taking an integrated approach to social media advertising, according to a new Vizu survey. Comments

Susan Kuchinskas | Mobile

Marin Logs State of Global Search Marketing

Feb 12, 2013 - The share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile, according to a new report from Marin Software. Comments

Susan Kuchinskas | Ad Industry Metrics

More Consumers Order Food Online Using a Smartphone or Tablet

Jan 28, 2013 - About 69 percent of consumers order food online using a mobile device, according to a new study by the Interactive Advertising Bureau (IAB) and Viggle. Comments

New Insight on Women's Video Views Revealed

Jan 23, 2013 - A new study by Total Beauty Media Group uncovered some surprising insights into how women consume online video. Comments