Marketing News & Expert Advice
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Longer Online Videos Beg for New Ad Strategy
Nov 20, 2012 - Consumers are not only watching more online video, they're staying glued to the screen for longer, leading to new opportunities for advertisers. To exploit this trend, marketers and publishers should rethink their ad strategies, according to Ooyala. Comments
Topics in Stats:
Consumers Watched 11 Billion Online Video Ads in October
Nov 19, 2012 -
A new study from comScore finds that consumers watched 11 billion online video ads in October.
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Viewership of Ad-Supported Online Video Has Grown 17% This Year
Nov 16, 2012 - Ad-supported online video viewership has grown 17 percent year-over-year, according to a new survey by marketing research firm FreeWheel. Comments
Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying
Nov 15, 2012 -
New study finds that over 90 percent of shoppers rated their Cyber Monday shopping experience as either "somewhat satisfying" or "very satisfying."
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Online Video Ad Spending Rose 27% in 2012
Nov 14, 2012 -
A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012.
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SES Chicago: ClickZ and Google Analytics Unveil Mobile Metrics Report
Nov 14, 2012 -
Mobile has become a core focus for all integrated marketing campaigns. So much so, that 87 percent of marketers are planning to increase their emphasis on mobile in 2013, according to a report revealed by ClickZ and Google Analytics at SES Chicago today.
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77% of Businesses Say DMPs Will Play Important Role in Expanding Ad Efforts
Nov 12, 2012 -
As much as 77 percent of businesses think data management platforms will play a critical or major supporting role in expanding their long-term advertising efforts, according to a new study from the IAB and Winterberry Group.
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Generation C Bolsters Mobile Momentum, According to RadiumOne
Nov 12, 2012 -
Social advertising firm RadiumOne has released survey results that shed light on the mobile habits of 18- to 34-year-olds, or Generation C, as well as who Gen-C really trusts when it comes to purchase recommendations.
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Over 47% of National Brands Look to Increase Investment in Local Marketing for 2013
Nov 9, 2012 -
Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by local marketing firm Balihoo.
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Telecoms See the Largest Growth in Global Ad Spending
Nov 8, 2012 -
The telecommunications sector's global ad spending grew 7.9 percent during the first half of 2012, according to a recent Nielsen quarterly report.
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Facebook Loves Its Candy
Nov 7, 2012 -
New research from social media benchmarking company Unmetric finds that Facebook is the social media platform of choice for candy companies.
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Over Half of U.K. Advertisers Say Digital Video Ads Are as Effective as TV Ads
Nov 6, 2012 -
Fifty-two percent of U.K. advertisers believe digital video to be as effective as TV advertisements, according to a new survey by BrightRoll.
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Obama vs. Romney: Who’s Winning the YouTube Vote?
Nov 5, 2012 -
President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, and 51 percent of the ads shared on Facebook, according to Unruly's 2012 Election Tracker.
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U.S. Mobile Local Ad Revenue Will Reach $5.8 Billion by 2016
Nov 5, 2012 -
Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey.
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40% of Consumers Enjoy Getting Marketing Emails From Their Preferred Brands
Nov 1, 2012 -
According to a study by Blue Kangaroo, as much as 35 percent of consumers said they are "very interested" in receiving emails from their favorite brands.
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Over 9.4 Billion Online Video Ads Were Seen in September
Oct 30, 2012 -
ComScore found that over 50 percent of the total U.S. population saw online video ads last month.
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4 Out of 10 Consumers Use Local Search Once a Day
Oct 30, 2012 -
YP's new study "How Consumers are using Local Search" found that with the proliferation of smartphones and tablets, more consumers are using local search.
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Search Advertising Equates to $100 Million Daily for Google
Oct 29, 2012 -
Every day in Q3 2012, Google served up 29.8 billion ad impressions across Google search and the Display Network.
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Facebook Ads Reach 5x Greater Audiences Than Organic Content
Oct 26, 2012 -
There are generally two schools of thought when it comes to marketing on Facebook - paid media and earned media. Although organic (earned) media is inherently valuable for any brand, that reach only goes so far, according to new study from Facebook and comScore.
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U.S. Widens Lead With Average Mobile eCPM of $1.37
Oct 25, 2012 -
Seven out of every 10 mobile ad requests served across Opera Software's ad platform during the third quarter originated from the United States and Canada, according to a new report from the Norway-based company.
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Social Media Marketing Ranks As B2B Marketers’ Most Popular Tactic
Oct 25, 2012 -
Eighty-seven percent of B2B marketers now spread their message through social media, according to the Content Marketing Institute.
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