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U.S. Web Usage and Traffic, July 2004

  |  August 23, 2004   |  Comments

Nielsen//NetRatings examined where U.S. Internet users were going and how long they were staying during July 2004.

Nielsen//NetRatings examined where U.S. Internet users were going and how long they were staying during July 2004. While there were far fewer at-work users than there were at home, the working Internet population spent more time online and surfing.

Average Web Usage, U.S., July 2004
Home Work
Number of Sessions/Visits Per Person 31 63
Number of Domains Visited Per Person 54 102
PC Time Per Person 26:23:50 75:51:02
Duration of a Web Page Viewed 00:00:54 00:01:03
Active Digital Media Universe 136,609,169 50,850,774
Current Digital Media Universe Estimate 202,452,190 56,008,003
Source: Nielsen//NetRatings

According to the traffic measurements, Yahoo, Microsoft and Google were among the sites that garnered the most unique visitors, with users spending considerably more time at sites belonging to the Time Warner Network, such as America Online.

Top Parent Companies for July 2004, U.S., Home
Parent Name Unique
Audience
(000)
Reach Time Per
Person
(hr:min:sec)
Microsoft 89,750 65.70% 01:26:20
Time Warner 78,464 57.44% 03:46:50
Yahoo 77,369 56.64% 02:00:36
Google 46,957 34.37% 00:18:31
eBay 35,344 25.87% 01:25:08
United States Government 27,055 19.80% 0:15:53
InterActiveCorp 24,584 18.00% 00:17:56
Ask Jeeves 23,363 17.10% 00:22:52
RealNetworks 22,132 16.20% 00:42:14
Amazon 22,029 16.13% 00:15:13
Source: Nielsen//NetRatings

Top Parent Companies for
July 2004, U.S., Work
Parent Unique
Audience
(000)
Reach Time Per
Person
(hr:min:sec)
Microsoft 45,268 89.02% 01:51:38
Yahoo 37,051 72.86% 02:50:08
Time Warner 35,902 70.60% 05:15:45
Google 30,523 60.03% 00:35:17
United States Government 23,855 49.91% 00:27:59
eBay 20,892 41.08% 01:27:41
InterActiveCorp 17,908 35.22% 00:19:15
Amazon 17,260 33.94% 00:17:30
Walt Disney Internet Group 14,256 28.04% 00:48:55
RealNetworks 13,380 26.31% 00:46:43
Source: Nielsen//NetRatings

Definitions:
Parent company is a consolidation of multiple domains and URLs owned by a single entity.
Number of Sessions per Month: The average number of computer sessions per person for the specified reporting period. A session consists of Web sessions and/or any period of time spent using computer applications.
Number of Unique Domains Visited: An average of the total number of unique domains visited per person for the specified reporting period.
Page Views per Month: The total number of times a Web page has been requested by a user. Page views are counted only when they fully load into the user's browser window. Pages accessed from the user's local cache are included in page view counts. Unique pages will be counted each time they are requested.
Page Views per Surfing Session: Average number of Web pages viewed per person per Web session for the specified reporting period.
Time Spent per Month: Average time spent during active computer sessions per person for the specified reporting period.
Time Spent During Surfing Session: Average time spent per person during an active computer session for the specified reporting period.
Duration of a Page Viewed: Average duration of time that a Web page was viewed per person over the specified reporting period.
Internet Universe: The Nielsen//NetRatings Internet universe is defined as all members, 2 years of age or older, of households that currently have access to the Internet from a personal computer.
Active Internet Universe: People that have used a computer capable of connecting to the Internet AND visited a Web site and/or launched any computer file tracked by Nielsen//NetRatings' applications metering module.
Current Internet Universe Estimate: People over the age of 2 that have access to the Internet from a personal computer at home; includes active and non-active persons in the household.

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