Home  › Marketing › Strategies
qqi

Chinese Internet Portal to Launch Social Network

  |  December 15, 2010   |  Comments

Tencent to roll out English language social network, offer multi-language instant messaging service.

Tencent, one of China's largest Internet service portals, will roll out an English language social networking site in February 2011.

The company also now offers an international version of its instant messaging service, QQ International, in English, Japanese, and French. Tencent is not charging users for its instant messaging client service; it will also be free of advertisements.

Marc Violo, product manager of QQi, said Tencent is first focused on growing organically and targeting the "early adopting international community" instead of generating revenue.

QQi is not designed to compete with other existing instant messaging clients such as MSN or Skype but positioned as a tool for business people and graduate students worldwide who wish to develop their network and get involved in opportunities in China, said Violo.

Since its beta version targeting foreigners living in China rolled out a little more than a year ago, 2 million registered accounts were created.

According to internal statistics as of November 2010, daily unique users for the instant messenger are estimated at 167,000. And out of the 1.3 million active accounts, 35 percent are made up of Chinese who speak English while the rest is comprised of foreigners from more than 200 countries.

Tencent executives said QQi, its multi-language instant messaging service, will provide a bridge to 600 million active Chinese-language users on QQ.

In addition to its instant messaging functionality, QQi provides users with free apps for China-related news, language learning tools, events, travel deals, directories, and videos.

Violo said when Tencent launches its English language social networking site early next year, it aims to attract foreign brands to set up fan pages similar to Facebook's offering on its SNS site.

It will also be integrated with QQi instant messenger and its existing information portal, www.imqq.com, to allow global brands to reach its higher-end QQ users, which he described possess an international perspective and would tend to be more responsive to Western brands.

Although Facebook has more than 500 million active users worldwide, the social network is blocked in China.

Tencent, founded in November 1998, is one of China’s largest Internet platforms that also includes QQ Games, Qzone (social network), SoSo (search engine), PaiPai (e-commerce) and Tenpay.

Violo said that while the tech global community recognizes Tencent, the latest initiatives will enable the company to seed its brand name and reach out to early adopters in the wider international community.

Tags:

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Adaline Lau

Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting. Connect with her @adalinelau or Google+.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Technical Business Analyst
      Technical Business Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Technical Business Analyst to our expanding team...