Instead of buying Groupon, Google jumps into the daily deals space with its own product.
If you can't buy 'em, join 'em. According to Mashable, Google is set to launch a Groupon-like daily deals platform called Google Offers. The Mountain View, CA-based company reportedly offered Groupon up to $6 billion last month but was turned down.
Mashable said it received a confidential fact sheet from a source inside Google that detailed the firm's new group buying service, which is similar to Groupon and LivingSocial. In short, Web users will sign up for daily e-mails with local offers from restaurants and merchants, as well as an occasional deal from a national brand. An excerpt from the fact sheet sent to prospective business partners: "Google Offers is a new product to help potential customers and clientele find great deals in their area through a daily email."
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Hong Kong, May 5-6, 2015
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
May 6, 2015
12:00pm ET/9:00am PT