Instead of buying Groupon, Google jumps into the daily deals space with its own product.
If you can't buy 'em, join 'em. According to Mashable, Google is set to launch a Groupon-like daily deals platform called Google Offers. The Mountain View, CA-based company reportedly offered Groupon up to $6 billion last month but was turned down.
Mashable said it received a confidential fact sheet from a source inside Google that detailed the firm's new group buying service, which is similar to Groupon and LivingSocial. In short, Web users will sign up for daily e-mails with local offers from restaurants and merchants, as well as an occasional deal from a national brand. An excerpt from the fact sheet sent to prospective business partners: "Google Offers is a new product to help potential customers and clientele find great deals in their area through a daily email."
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Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
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