Uptake slows compared with e-readers
Eight percent of U.S. adults owned a tablet device in May, up from the 5 percent that reported having one in November 2010, according to research by the Pew Research Center's Internet & American Life Project.
Meanwhile, ownership of e-reader devices stood at around 12 percent, the research center said. Adoption of such devices continues to grow at a faster rate than tablets, having doubled from 6 percent market penetration in November of last year. In addition, hree percent of survey respondents reported owning both an e-reader and a tablet.
In terms of overall penetration, however, e-readers and tablets continue to lag behind devices such as cellphones and laptops. Of the 2,277 respondents Pew surveyed for the research, 83 percent reported owning the former, and 56 percent the latter. MP3 player ownership stood at around 44 percent, meanwhile.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.