Uptake slows compared with e-readers
Eight percent of U.S. adults owned a tablet device in May, up from the 5 percent that reported having one in November 2010, according to research by the Pew Research Center's Internet & American Life Project.
Meanwhile, ownership of e-reader devices stood at around 12 percent, the research center said. Adoption of such devices continues to grow at a faster rate than tablets, having doubled from 6 percent market penetration in November of last year. In addition, hree percent of survey respondents reported owning both an e-reader and a tablet.
In terms of overall penetration, however, e-readers and tablets continue to lag behind devices such as cellphones and laptops. Of the 2,277 respondents Pew surveyed for the research, 83 percent reported owning the former, and 56 percent the latter. MP3 player ownership stood at around 44 percent, meanwhile.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT