Home  › Marketing › Strategies
Google Logo

Google Inks Cross Media Ad Deal With Publicis

  |  October 29, 2013   |  Comments

Google has reportedly signed a multi- million deal with MediaVest, part of Publicis. The agreement means guaranteed ad investment in YouTube, web and mobile networks.

Google has signed a multi-million cross-media advertising deal with Publicis Groupe subsidiary MediaVest, according to reports.

Google Logo

The deal claims to seal a commitment to spend millions of dollars over the next year on YouTube, web and mobile network advertising. Many reports speculate that television will be the most impacted over time as big advertisers begin to look at online video as a viable channel to reach consumers. 

“For years, the digital world has been asking for the dollars and laying out a case for why,” said Brian Terkelsen, chief executive (CEO) of MediaVest. “This is a moment in time where we are beginning to see a new level of transparency, a new level of partnership and a new appreciation of the size of the prize that is available.”

Publicis, founded in 1926 and headquartered in France, is a multi-billion company dubbed one of the “Big Four” agency companies in the world. This year, it announced plans to merge with Omnicom, also a Big Four agency and multi-billion dollar company. The deal would secure the group’s position as one of the largest of its kind in the world.

Currently, Publicis owns subsidiary companies in digital and media such as Rosetta, Rokkan and Razorfish, to name a few. 

But this isn’t the first time Google has struck a deal with one of the Big Four. Advertising giant WPP based in the UK said back in April that Google was the beneficiary of $2 billion in spend for the quarter, and WPP CEO Martin Sorrell said Google would soon overtake WPP’s largest beneficiary, News Corp, which owns companies in television broadcast. 

The agreement comes hot on the heels of reports that YouTube may be launching a music video service with premium and free options. The free streaming option would no doubt be a prime medium for some of those big advertisers to reach consumers.  

This article was originally published on Search Engine Watch.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Jessica Lee

Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.

Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.

Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...