Home  › Stats
nielsen18

Americans Spend More Time Than Ever on Mobile Apps [Study]

  |  July 8, 2014   |  Comments

A Nielsen report shows that while adult U.S. smartphone users are spending 65 percent more time using apps compared to two years ago, the average number of apps used per month has only seen a slight increase.

Mobile presents an increasingly large opportunity for digital marketers, as today adult U.S. Android and iPhone users spend 65 percent more time using mobile apps than they did just two years ago, according to a new study from Nielsen.

In its recently published report, Smartphones: So Many Apps, So Much Time, Nielsen found that in the last quarter of 2013 adult smartphone users in the U.S. spent an average of 30 hours and 15 minutes using apps, compared to 18 hours and 18 minutes in the same period two years prior.

nielsen1

However, while the average time spent on mobile apps per month has greatly increased, the average number of apps used per month has grown only slightly, from 23.3 to 26.8 during the research period.

"Although there does appear to be a limit to the number of apps people are willing to access on a monthly basis, they're spending 31 percent more time [on mobile] than they were last year, proving that it's the content that counts," Monica Bannan, vice president of product leadership at Nielsen, says in the report.

nielsen2

A deeper look at the research reveals that 18- to 24-year-olds spend the most time per month on mobile apps (approximately 37 hours per person), while users between 25 and 44 years old access the greatest number of apps (29.5).

So what types of apps take up the majority of users' time? Social networking and search apps are the most popular, followed closely by entertainment apps and then by apps used for communication. But on the rise are photography apps, which saw a 131 percent growth during the research period.

nielsen3

You can read the full report at Nielsen.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Yuyu Chen

Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs