Hulu Serves Over A Billion Video Ads in October
Long-form video site served twice as many ads as other video properties over the course of the month.
Long-form video site served twice as many ads as other video properties over the course of the month.
Long-form video site Hulu served 1.1 billion video ad impressions in October, representing significant growth over the 794 million it served in September, according to data from comScore.
Meanwhile video ad network Tremor Media continued to occupy the number two position, growing the number of ads it served by around 7 million to reach a total of 533 million, while BrightRoll’s network saw a considerable dip in the number of ads it served at 374 million in October, versus 476 million in September.
In terms of videos viewed, Google continued is dominance of the landscape thanks largely to its YouTube property. Overall, U.S. users spent an average of 271.6 minutes viewing video on Google sites over the course of the month, representing a 10 minute increase over September.
Top U.S. Online Video Properties by Video Ads Viewed October 2010 | ||||||
---|---|---|---|---|---|---|
Property | Video Ads (000) | Reach of U.S. Population(%) | ||||
Total Internet : Total Audience | 4,678,336 | 45.5 | ||||
Hulu | 1,109,899 | 9.7 | ||||
Tremor Media Video Network | 533,201 | 25.1 | ||||
ADAP.TV | 434,839 | 20.1 | ||||
BrightRoll Video Network | 374,394 | 21.1 | ||||
CBS Interactive | 270,346 | 9.7 | ||||
Microsoft Sites | 227,398 | 7.4 | ||||
CWTV.com | 202,842 | 1.3 | ||||
SpotXchange Video Ad Network | 193,765 | 11.2 | ||||
AOL, Inc. | 172,327 | 9.1 | ||||
Google Sites | 170,509 | 13.9 | ||||
Source: comScore Video Metrix |
Top U.S. Online Video Content Properties by Unique Viewers October 2010 | ||||||
---|---|---|---|---|---|---|
Property | Unique Viewers July (000) | Minutes per Viewer | ||||
Total Internet : Total Audience | 175,186 | 908.0 | ||||
Google Sites | 146,346 | 271.6 | ||||
Yahoo Sites | 53,839 | 30.3 | ||||
Viacom Digital | 52,885 | 53.7 | ||||
Vevo | 47,569 | 77.9 | ||||
Facebook.com | 47,423 | 17.1 | ||||
Microsoft Sites | 47,095 | 38.9 | ||||
AOL, Inc. | 43,381 | 22.9 | ||||
Fox Interactive Media | 38,478 | 16.5 | ||||
Break Media Network | 31,115 | 41.2 | ||||
Hulu | 29,650 | 207.8 | ||||
Source: comScore Video Metrix |
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceIn the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report f...
View articleA transformation that bridged the gap between the business, customer, and in-house talent Read More...
View articleGoogle’s decision to kill Chrome's third-party cookies shifted to 2023 but that should not lull digital advertisers and publishers into complacency – ...
View articleJean-François Wassong, Partner & CTIO at fifty-five, offers advice on how digital advertisers can navigate the current landscape of cloud solutions as...
View articleAbhay Singhal, CEO of InMobi Marketing Cloud, discusses why phasing out cookies is actually a good thing for the programmatic ecosystem. Read More...
View articleWith Google announcing its plans to phase out support for third-party cookies in Chrome within the next two years. We look at what this means for the ...
View articleAmazon's star is in the ascendancy, thanks to the company's ability to evolve along with customers' behaviors and expectations. As ecommerce grows in ...
View articleThe rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube'...
View article