Report: Online Holiday Spending Up by 12% in 2010
Sales on biggest online shopping day hit $1.03 billion, according to comScore.
Sales on biggest online shopping day hit $1.03 billion, according to comScore.
Online sales during the 2010 holiday season in the United States totaled $32.6 billion, an increase of 12 percent compared to 2009, according to comScore. The total marked an all-time high.
The biggest spending day of the season – and also year – was Monday, Nov. 29, 2010, when sales totaled $1.03 billion, a 16 percent jump.
Based on percentage change, the biggest increase came on the free shipping day, Dec. 17, 2010, when sales climbed 61 percent; sales totaled $586 million in 2009 compared to $942 million in 2010.
Online Spending: 2009 vs. 2010 Holiday Season | |||
---|---|---|---|
Millions $ | |||
2009 | 2010 | Percent change | |
Nov. 1-Dec. 31, 2010 | 29,084 | 32,589 | 12% |
Thanskgiving Day (Nov. 25) | 318 | 407 | 28% |
Black Friday (Nov. 26) | 595 | 648 | 9% |
Cyber Monday (Nov. 29) | 887 | 1,028 | 16% |
Green Monday (Dec. 13) | 854 | 954 | 12% |
Free shipping day (Dec. 17) | 586 | 942 | 61% |
Source: comScore |
Methodology: Full season comparison based on calendar days; individual day comparisons are based on corresponding shopping days in 2009. Green Monday is the second Monday in December.
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