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Archive for Zachary Rodgers

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AOL to Cut One-Third of Work Force
Updated: Layoffs could exceed 2,000 as company seeks to shave $300 million in operating costs. Nov 19, 2009
Right Media Moves to Clean Up Exchange, Walrath Departs
Right Media responds to rising pressure to improve its exchange. Nov 17, 2009
Mobile Content Firms Once Accused of Fraud to Merge
M-Qube and Mobile Messenger, historically prolific online advertisers, both recently settled allegations of illegal ad practices. Nov 17, 2009
ComScore to Study Online Impact of Massive's In-Game Ads
Researcher will for the first time combine ad data from Microsoft console games with cookie-measured online behaviors. Nov 12, 2009
YouTube Adds 'Skip' Button to Pre-Roll Ads
Move is a step toward performance-based pricing for pre-roll. Nov 11, 2009
Google to Buy Mobile Ad Firm AdMob For $750 Million
Adds major capabilities in mobile browser and app-based advertising. Nov 9, 2009
MSN Homepage Redesign Comes with New Ad Options
Formats include a 300x250 ad unit, a horizontal top-of-page unit, and a so-called waterfall display ad. Nov 4, 2009
Agencies Praise Quincy Smith's Tough Stance on Hulu
CBS Interactive's outbound CEO may be remembered most for refusing to play nice with Hulu. Nov 2, 2009
Microsoft and OpenX to Swap Referrals. Whither Atlas?
Microsoft says it's not giving short shrift to its own ad management offerings. Nov 2, 2009
Google Aims to Better Qualify Mortgage Leads
New feature brings lead generation to the search experience, will eventually be rolled out to other products. Oct 30, 2009
Ubisoft Taps YouTube for Global Video Game Launch
Video miniseries telling back-story for "Assassin's Creed 2" debuts on YouTube in seven countries, scoring hundreds of thousands of views since yesterday. Oct 28, 2009
Razorfish Stalwart Jeff Lanctot Sticks With Microsoft
Longtime head of Razorfish's media buying strategy will not accompany the agency to Publicis. Oct 26, 2009
Cablevision's Interactive TV Ads Pay Off for Gillette
Thirty thousand households requested body wash product samples using their remote controls. Oct 21, 2009
Google Seeks Marketing Chief in North America
Is Google preparing to boost its marketing investment and fight Bing on its own terms? Oct 19, 2009
Ad Agencies Press DOJ to Approve Microsoft-Yahoo Deal
Letter signed by four holding company CEOs urges speedy end to review of the proposed partnership. Oct 19, 2009
Digg's Quality-Priced Ads Perform for Toyota, Amazon
Flush with early success, Digg plans to launch an ad network in 2010. Oct 14, 2009
Agencies Break Away From Ad Networks
Vivaki, Razorfish, Mediabrands, and others buy display ads direct from exchanges. Will the ad network herd be thinned? Oct 12, 2009
Ex-Googler Tom Phillips Joins Media6Degrees as CEO
Change comes as behavioral and social ad startup approaches its first year in business. Oct 7, 2009
YouTube's Fledgling Search Ads Hit the Big Time
'Promoted Videos' ads will now be distributed on Google's AdSense content network. Oct 5, 2009
AOL Taps eBay, Google Vet to Lead Ad Products
Shashi Seth is tasked with, among other things, building AOL's self-serve ad platform. Sep 29, 2009

1748 articles
Showing 1 to 20
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Reporting and Data Analyst
Varick Media Management New York, United States

Account Manager
Varick Media Management New York, United States

Director of Marketing Communications
Avery Dennison Brea, United States

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Confidential Leading Publisher New York, United States

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