Augmented Reality App Provides Virtual Fitting Room for Shoppers
Tobi.com is the first retailer to try Fashionista, a tool that lets online shoppers superimpose apparel on themselves. - Nov 16, 2009

Execs & Accounts UK & EU: Adconion, i-level, Push Digital
James leaves Adconion; Fulford joins i-level; Push opens in Suffolk. - Nov 16, 2009

FDA Pharma Marketing Hearing Draws Big Media Stakeholders
Companies like Google, Yahoo, Nielsen, and HealthCentral hope guiding the FDA's forthcoming online ad and social media regulations helps move pharma ad money online. - Nov 13, 2009

Online Auto Spending Surpasses Dealer Expectations
Borrell finds online is leading driver of dealer foot traffic, contributing value far beyond what dealers themselves believe. - Nov 13, 2009

Pharmas Propose Solutions for Web Ad and Social Media Regulations
Pharma brand logos and an icon symbolizing approved health information were among ideas for regulating drug marketing online proposed at yesterday's FDA hearing. - Nov 13, 2009

Twitter, Blogs, and E-mail -- Do You Have To?
Advice for MBA students and marketers alike before starting to tweet and blog all over the place. - Nov 16, 2009

Three Ways to Use Content to Engage Your Audience
Think creatively to build relationships with your customers and enhance your content offering. - Nov 16, 2009

Sizing Up the Sources of Real-Time Ad Inventory
Suppliers of real-time ad inventory fall into three categories: ad exchanges, publisher yield optimizers, and ad networks. What makes these suppliers different from traditional exchanges and networks? - Nov 16, 2009

Integrating Social Media, Search Marketing, and PR
At SES Chicago, the top thought-leaders in search marketing and public relations will examine social media's impact. - Nov 16, 2009

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