Elsewhere on the ClickZ Network...

Air America Gears up for Digital Relevance
[October 9, 2008] The media firm has hired its first chief digital officer and plans to launch a small vertical ad network with like-minded left-leaning publications.

Questions for Google on Its In-Game Ad Play
[October 9, 2008] Christian Oestlein talks about the new AdSense for Games offering.

Execs & Accounts: Tsavo Agency, Virilion, InterClick
[October 9, 2008] Search agency Tsavo names Steve Schepke its general manager; interactive agency Virilion and ad network interClick add staff.

YouTube Makes Affiliate Play with Click-to-Buy Links
[October 8, 2008] Video watchers can click through to buy related media from iTunes and Amazon.

FM Unveils Tools to Bring in Small Advertisers
[October 8, 2008] Blog-centric ad network opens self-serve ad platform to marketers of all sizes.

Four Communications Strategies for a Down Market
[October 9, 2008] In this weak economy, marketers must modify their message to respond to customers' changing perspective. Here's how to begin.

Using Video to Elevate Luxury Marketing Online
[October 9, 2008] It takes a lot to make a brand site interesting these days. See how Italian leather goods company Tod's succeeds.

Tips for a Local Business to Compete in Local Search
[October 9, 2008] Steps for undertaking a competitive analysis.

Five Fundamentals of Integrated Marketing
[October 9, 2008] Why integrated marketing is more than a multichannel play.