Today's Features
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Yahoo Seeks to Regain Respect by Kevin Newcomb
Yahoo laid out its strengths in display and search advertising to the financial community yesterday, hoping to regain the respect it lost and become a "shining star" once again.
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Elsewhere on the ClickZ Network...
Financial Agency Bill Inches Closer to Law
ANA mounts opposition to a bill that could expand the FTC's power. - Oct 30, 2009
Google Aims to Better Qualify Mortgage Leads
New feature brings lead generation to the search experience, will eventually be rolled out to other products. - Oct 30, 2009
Lexus Tests Online Branding at 30,000 Feet
Sponsors in-flight Wi-Fi on American Airlines during first week of November. - Oct 30, 2009
Yahoo Gets Brand Boost from Sony Ericsson Flash Mob Campaign
Sony Ericsson took over the Yahoo U.K. homepage today, in an attempt to create "the world's first online flash mob," but Yahoo may have gained a brand boost as a result. - Oct 29, 2009
Improve Your Results by Improving Your Creative Brief
Four ways to develop a more effective blueprint for e-mail marketing campaigns. - Nov 2, 2009
Seven Ways To Tap Social Shopping
How marketers can get the best results during the upcoming holiday shopping season from social marketing initiatives. - Nov 2, 2009
Are All Screens Created Equal?
Online videos need different metrics than TV to prove they're just as worthy of ad dollars. - Nov 2, 2009
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