To succeed online, it helps to have the right partner. One who can help you invent, build and use digital solutions. Get the right people, the right places, and the right ROI. Engage your audience where they work, live and play. And drive innovation that makes sense for your business. Microsoft Advertising. You dream it, we deliver it.

Advertising Does Not Create Demand, But...
It may help fulfill demand. Understand the difference. - Jul 2, 2009

Tricks for Choosing Ad Formats
Select ad formats the way that you would choose players for a softball team. - Jul 2, 2009

Advertising and Local Search
What can you do to get people to shop at your business? Consider these approaches to stretch your range. - Jul 2, 2009

Time to Invest in E-mail
E-mail marketers will need to change their approach to ensure inbox deliverability in the next five years. Here are some ways to begin. - Jul 2, 2009

Balancing Efficiency and Volume in Paid Search
On a daily basis, paid search managers must balance efficiency and volume in an effort to meet the goals of the campaign. There is no right or wrong decision; there is only what is right for your business at that time. - Jul 1, 2009