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EU Proposal Could Cripple Common Web Ad Practices
A proposed revision to EU privacy law could have a crippling effect on the online advertising industry. - Nov 6, 2009

Ad:tech Panel Urges Deliberate Approach to Social Media
Participating in social media can help a brand in many ways, but to be successful, the brand's strategy needs to tie social media into business objectives. - Nov 6, 2009

ComScore: E-Retail Sales Down, Holiday Ad Budgets Should Steady
"Cash for Clunkers" program may have played a roll in Q3 decline in online retail spending. - Nov 6, 2009

New NAI Opt-Out Tool Protects Against Cookie Deletion
The behavioral ad sector's self regulatory group hopes its latest initiative quiets concerns about cookie-based tools that allow consumers to opt-out from ad targeting. - Nov 5, 2009

Social Media, Meet Search
Search engines are getting social. Time for a new kind of link love. - Nov 6, 2009

How to Get More Sales per SEM Dollar
The choice is yours: get a firm handle on search marketing now, or wait till later. Which do you think will be more cost-effective? - Nov 6, 2009

Rebuilding a Personal Brand
An interactive marketing pro reveals steps he's taking to increase his online visibility after establishing a new Web site on a new domain. - Nov 6, 2009

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