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Razorfish Deemed Poor Fit for Microsoft
Amid layoffs at the agency, Razorfish may be for sale. The economy, conflicts of interest, or lack of integration could be factors. - Jun 30, 2009

Quantcast to Enable Media Buys Based on Marketer Data
In its latest offering, the audience measurement firm allows media buyers to put their own data to use to define ad targets and buy Web media through Quantcast. - Jun 30, 2009

Amid Concern Over Yahoo Consortium, New Partner Sees Upside
As scrutiny about the value of Yahoo's relationships with newspaper partners heightens, this paper publisher looks forward to attaching the Yahoo brand to its own. - Jun 29, 2009

Lessons from Cannes
A few key moments and themes from the ad festival by the sea. - Jun 29, 2009

Anti-Smoking Campaign Hits Up Music Site for Social Media Outreach
The Truth, a public health organization, worked with Imeen to promote a live concert and develop a shareable online playlist. - Jun 29, 2009

Data Reporting Tools That Aid Media Planning
Online planners have the luxury -- or curse -- of lots of data and many ways to slice it. A look at seven players and other resources. - Jun 30, 2009

Understanding the Impact of Search Click-Throughs on Your Business
Are you looking at the difference in how people convert or behave on your site based on whether they come from organic or paid and from Google or Bing? Don't squander an opportunity. - Jun 30, 2009

Digital Entertainment, Meet Mom
A digital entertainment company strikes a partnership with Target to launch Momversation.com. - Jun 30, 2009