Welcome to ClickZ Experts

ClickZ Experts
Advice and opinions, by and for marketers
Gary Stein

Location-Based Ads and the Rise of the Check-In

More DIGITAL MARKETING TRENDS DIGITAL MARKETING TRENDS
In order to deliver mobile ads that are relevant and valuable, let the consumer be in control.
Neil Mason

Attribution Models: Extracting More Value From Campaign Data

More ANALYZING CUSTOMER DATA ANALYZING CUSTOMER DATA
Consider aggregating data from your Web analytics systems and other sources to generate insight that would otherwise be difficult to uncover.
Harry Gold

Four Dimensions of Online Media

More MEDIA PLANNING MEDIA PLANNING
Maximize value and customer impact with targeting, compensation, ad units, and metrics.
Sean Carton

Tech Turkeys of 2009

More EMERGING MARKETING TOOLS EMERGING MARKETING TOOLS
A list of companies threatened by new technologies and making big mistakes.
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Director of eStrategy
Carnegie Hall New York, United States

Account Manager
Varick Media Management New York, United States

Reporting and Data Analyst
Varick Media Management New York, United States

Director of Marketing Communications
Avery Dennison Brea, United States

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