Features

People, products, campaigns, controversy: inside, in-depth

Anti-Lou Dobbs Campaign Shows Facebook Spending Disconnect
A current campaign from an immigration reform group shows the difficulty Facebook has generating ad revenue from political advertisers that is comparable to other media outlets. Sep 28, 2009

Ford Takes Multiple Routes in Social Media
At Advertising Week's OMMA, Scott Monty shares the automaker's road map for reaching consumers. Sep 28, 2009

Beauty Marketing Made Over
Facebook, Twitter, and virtual makeover products are driving a wave of change in how beauty products are marketed and sold. Sep 18, 2009

What Leo Burnett Has in Store for AOL
After lightning-fast review process, winning agency aims to show a more relevant AOL. Sep 14, 2009

Social Media Integration Fuels Whole Foods Boycotters
While boycotters of the natural grocery store are taking an integrated social media approach to drive support, the company itself has done little online to quell the digital outcries. Aug 28, 2009

Back to School: Retailers Heavy-Up on Search, Social and Video Efforts
Teens and moms are spending less this year. A look at how JCPenney, Sears, and the rest are trying to engage them. Aug 21, 2009

Salvation Army Helps Tattered Detroit Via Loyalty Site
E-miles helped nonprofit org achieve a spike in donations and volunteer numbers for the Motor City. Aug 17, 2009

What PaperG's Flyerboard Ads Can Do for Newspapers
Ad format has been embraced by newspapers eager to create more ad opportunities for small businesses. Aug 17, 2009

Pharma Giants Shift Tactics in Wake of FDA Crackdown on Search
Warning letters in April have reshaped how drug companies reach people online. Aug 7, 2009

Despite Audience Expansion, Skepticism of Nielsen Lingers
Nielsen expanded its online audience measurement panel and added to it members of its TV/Web convergence panel, but some believe panel-based approaches are faulty. Jul 24, 2009

ClickZ Features Archives

ADVERTISEMENT Did you know that we host numerous Digital Marketing events throughout the year?
Search Engine Strategies Events SES London Feb 15-19, 2010 SES San Diego Feb 25, 2010 SES Amsterdam Mar 17-18, 2010 SES New York Mar 22-26, 2010 SES Toronto June 9-11, 2010 SES San Francisco Aug 16-20, 2010	ClickZ Events Email Marketing Workshop Feb 1, 2010 Online Marketing Summit San Diego Feb 22-25, 2010

• Send us feedback
|
• FAQ
|
• Technical questions or bug reports?
|
• Newsletter problems?
|
• Site Map
|
• ClickZ RSS feeds

• Incisive Interactive Marketing LLC. 2010 All rights reserved.
|
• Legal Notices, Licensing, Reprints & Permissions
|
• Privacy Policy