Inside MySpace's War on Marketing Abuse - May 29, 2008 The world's biggest social net has seriously honed its spam fighting skills, and for reasons that have more to do with display advertising than you might think.
Gore's 'We' Campaign to Pack Digital Wallop - Apr 24, 2008 America's first major ad blitz on climate change will be built around the Internet. Could the social media strategy backfire?
The Making of MainStreet.com - Apr 3, 2008 The writers' strike drove bored comedy scribes to support the launch of MainStreet.com. The unusual new gossip and finance site from TheStreet.com was conceived to capitalize on celebrity and news-related searches.
That's a Spicy Meatball - Jan 17, 2008 Making and marketing meatballs for the masses doesn't deliver growth, says Seth Godin.
Sports Sites Talk a Big Engagement Game - Dec 12, 2007 In pitch to advertisers, sports sites play up ability of video, fantasy leagues to keep viewers on-site longer. Do advertisers care?
Dynamic Ads in VOD: Slouching Towards Emergence - Nov 7, 2007 Inserting ads into on-demand TV content still requires long lead-times and allows little to no measurement or optimization. Change is coming.