5 ways to find and fix marketing fails – fast
How can your team be more Oreo’s ‘Dunk in the Dark’ and less Paddy Power’s ‘Prove you’re Not Prejudiced’? Five principles from a surprising discipline will make you a master of agile marketing.
How can your team be more Oreo’s ‘Dunk in the Dark’ and less Paddy Power’s ‘Prove you’re Not Prejudiced’? Five principles from a surprising discipline will make you a master of agile marketing.
According to the leading digital experience delivery platform EPiServer, using principles from the agile software development movement is the best way to find out for yourself what’s working and what needs to be fixed – fast.
The Art of the Problem, a new e-book from EPiServer (available for download below), takes five key principles of agile software development and translates them into the world marketing, using real-life scenarios to demonstrate their value.
Scott Brinker, agile marketing advocate and co-founder of Ion Interactive, said: “Using the five principles outlined in this book to create a flexible, responsible marketing culture, you’re well placed to become an agile marketer who uncovers problems, looks them in the eye and takes appropriate action – all in the time it takes a best practice marketer to read another out-of-date case study.”
From adaptability to problem prioritisation, these principles can help marketers identify important problems and adapt as the data evolves.
View the slideshow above to learn why best practice is dead, then download your free ebook below to find out how an agile approach can boost your marketing strategy.
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