IDM online launches new online qualifications for marketers

IDM Online, the partnership between the Institute of Direct and Digital Marketing and Home Learning College, has added three new qualifications to its fast growing online portfolio.

The IDM Certificate in Social Media, IDM Certificate in Search Marketing and IDM Certificate in Email Marketing will be joining the IDM Professional Diploma in Digital Marketing which launched in January.

The new qualifications, equivalent to QCF level 5, will put an internationally recognised IDM marketing qualification within the reach of thousands of professional marketers in the UK and across the globe. Social media, search and email represent three marketing specialisms where skills training is most in demand worldwide.

IDM CEO Mike Cornwell commented: “Marketing in a digital world demands the need to constantly upgrade existing skills and to learn new ones. We are totally committed to the marketing profession being as good as it can be by providing the very best practitioner-led learning, and first-rate development programmes and formats.”

The new online qualifications have been developed by leading topic experts and the world class, responsive delivery platform enables flexible and convenient study via the very latest in elearning techniques.

Michael Curry, co-founder of Floream, the parent company of Home Learning College, said: “We worked closely with a network of marketing professionals to design qualifications that meet the requirements of the industry. Pioneering the latest interactive learning materials to bring these subjects to life, and to engage and inspire our students, we’ve created short, accessible, professional digital marketing courses in high demand areas.”

The IDM Online Certificates are available for enrolment from 1 April 2014 for £1,495, with start dates of July (IDM Certificate in Social Media and IDM Certificate in Search Marketing) and August 2014 (IDM Certificate in Email Marketing). The IDM Professional Diploma in Digital Marketing, launched in January, starts in April with another intake in July.