ClickZ News

Breaking news, information, and analysis

Schneider Shifts Again for Yahoo, This Time Filling Bradford's Shoes
Hilary Schneider has been along for a bumpy ride since joining Yahoo in '06, and now will fill in for soon-to-depart U.S. ad sales head Joanne Bradford. Mar 19, 2010

Android Growth Picks Up in Mobile Ad Race Against Apple
Google Android growth presents mobile marketers with an increasingly viable alternative to Apple's iPhone and iPod touch devices. Mar 19, 2010

How Foursquare Added 100K Users with SXSW Guerilla Tactic
Social media player hopes increased audience attracts more brands and small biz advertisers. Mar 19, 2010

Inside Viacom's $1B YouTube Suit: 'Bad Vibe' E-Mails Unsealed
YouTube: Viacom hired 18 agencies to upload its own content. Viacom: E-mails prove co-founders played loose with copyrighted video. Mar 19, 2010

Ex-Yelper Helps Law Firms Go After Yelp
Yelp could be slapped with more lawsuits if one former Yelp reviewer who runs the YelpLawsuit.com site has anything to do with it. Mar 19, 2010

DMA Takes Another Jab at Expanded FTC Power
During a congressional hearing yesterday, the Direct Marketing Association cited concern that increased FTC authority could negatively affect the online ad industry. Mar 18, 2010

Stealth Partners Go Public to Focus on Brands in Context
Gorilla Nation, AtomicOnline, and others now have a new public face and name: Evolve Media. Mar 18, 2010

Letter to Google from Chinese Ad Partners Could Be Fake
Google is reviewing a letter allegedly sent from 27 ad partners in China suggesting their businesses may fail if the search giant pulls out from the country. Mar 17, 2010

E-mail Firms Latch on to Market for Social Campaign Tools
Following the footsteps of analytics firms, e-mail companies like Responsys, StrongMail, and ExactTarget offer products to help marketers manage social media campaigns. Mar 17, 2010

For St. Patrick's Day, Fans of Irish Stout Are Asked to Show Their 'Guinness Grin'
Irish eyes may be smiling, but Guinness fans can pose however they want in a new photo-based Facebook promotion. Mar 17, 2010

Google Lowers Bar to Video Overlay Ads
With new ad templates, the goal is to make InVideo ads available to legions of small business advertisers. Mar 16, 2010

Facebook Visits Surpass Google, But What Does It Really Mean?
Facebook tops Google in U.S. visits according to Hitwise, but that says little about its position relative to other online firms. Mar 16, 2010

PointRoll Debuts Unit That Blends Advertising With Editorial
New ad type offers closer integration with content. Mar 16, 2010

Joanne Bradford Exits Yahoo, Joins Demand Media
Portal sales vet Joanne Bradford is leaving Yahoo for Demand Media, her third job in less than two years. Mar 15, 2010

Yahoo Finally Allows Real-Time Bidding on Network and Exchange
Aligns with demand-side platforms to make ad inventory accessible in real-time, a crucial feature for ad exchange buyers. Mar 15, 2010

Nielsen's Household Data Becomes Available via EXelate's Exchange
Agreement marks the latest offline-online data integration as industry continues to wheel and deal. Mar 15, 2010

Limited Data and Privacy Concerns Restrain Behavioral in Europe
Despite buzz around behavioral targeting, fewer online advertisers use behavioral data to target ads in the U.K. and Europe compared with the U.S. Mar 15, 2010

Internet TV's New Ad Medium Is an Old One: Live Sponsor Ads
Independent video programs increasingly rely on live-read ad placements, which are effective and virtually effortless to produce. Mar 15, 2010

U.K. and U.S. Agencies Throw Cold Water on Standards for 'Black Box' Data
Media buyers talk bluntly about their vested interest in keeping the data kimono closed. Mar 12, 2010

Multi-Channel Attribution Models Spur Lively Debate at I-COM
Agencies predict more brands will adapt the models in the next year, while others question the practice's value. Mar 12, 2010

ADVERTISEMENT Did you know that we host numerous Digital Marketing events throughout the year?
Search Engine Strategies Events SES New York Mar 22-26, 2010 SES Toronto June 9-11, 2010 SES San Francisco Aug 16-20, 2010 SES Hong Kong Sep 14-15, 2010	ClickZ Events Email Marketing Workshop Feb 1, 2010 Online Marketing Summit San Diego Feb 22-25, 2010

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