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Breaking news, information, and analysis

Industry Groups Agree on Strict Guidelines for Behavioral Targeting
An industry-wide task force gets serious about self-regulation of behavioral ad targeting, with new principles requiring monitoring of company practices and public disclosure of non-compliance. Jul 2, 2009

Joost Gets New CEO, Sets New Direction
An ailing ad-supported online video service will focus on selling its technology to media companies. Jul 1, 2009

New Yahoo Marketing Exec Shares Common Thread with CEO, CMO
NetApp is a common branch in Yahoo's marketing team family tree, as its recently-hired CEO, CMO, and new global brand manager have a connection to the software firm. Jun 30, 2009

Quantcast to Enable Media Buys Based on Marketer Data
In its latest offering, the audience measurement firm allows media buyers to put their own data to use to define ad targets and buy Web media through Quantcast. Jun 30, 2009

Razorfish Deemed Poor Fit for Microsoft
Amid layoffs at the agency, Razorfish may be for sale. The economy, conflicts of interest, or lack of integration could be factors. Jun 30, 2009

Amid Concern Over Yahoo Consortium, New Partner Sees Upside
As scrutiny about the value of Yahoo's relationships with newspaper partners heightens, this paper publisher looks forward to attaching the Yahoo brand to its own. Jun 29, 2009

Lessons from Cannes
A few key moments and themes from the ad festival by the sea. Jun 29, 2009

Anti-Smoking Campaign Hits Up Music Site for Social Media Outreach
The Truth, a public health organization, worked with Imeen to promote a live concert and develop a shareable online playlist. Jun 29, 2009

Publicis Use of Microsoft TV Ad Tech Could Be Blow to Google
An expanded partnership between Microsoft and Publicis Groupe is another sign of the ongoing battle for brand advertiser dollars among big online ad players. Jun 26, 2009

Bartz in Yahoo Cleanup Mode, Stresses Display Prowess at Annual Meeting
Yahoo CEO Carol Bartz reiterated several themes expressed recently: Yahoo is not just a search firm; its strength lies in display; and it should not be compared directly to Google. Jun 26, 2009




Execs and Accounts

Execs & Accounts: Razorfish, Jumptap, TAN
Delahousaye moves to Razorfish CA; Karnstedt to serve on Jumptap board; Vayama.com joins Travel Ad Network Jul 2, 2009

Execs & Accounts: Epic Advertising, Winstar, iVillage
Epic recruits former MySpace exec and FBI agent; Winstar adds social media manager; iVillage hires Amlani to increase revenue, audience engagement. Jul 1, 2009

Execs & Accounts: Facebook, HopStop, Msnbc.com
Facebook recruits CFO from Genentech; Quigo exec takes HopStop; BestBuy sponsors NBC content in iPhone app. Jun 30, 2009

Execs & Accounts: IAB, Collective Media, Millennial Media
The IAB elects new board members; Collective Media names a new CMO; Microsoft runs mobile campaign on Millennial Media's ad network. Jun 26, 2009

Execs & Accounts: Travel Ad Network, Local.com, Skaddadle
Virgin Atlantic puts its new vtravelled.com on the Travel Ad Network, Local.com powers search for Dallas Morning News, Skadaddle Media hires Devine Mulvey. Jun 25, 2009

Execs & Accounts: WorldNow, Quantcast, Cellufun
SWX Right Now selects World Now for site management; Quantcast and TiVo join forces to provide online and offline audience measurement; Cellufun adds to its business development team. Jun 24, 2009

Execs & Accounts: Rosetta, Red Door Interactive, Microsoft Mobile Advertising
Rosetta hires a new chief creative officer; Red Door Interactive creates a mobile Web landing page for Cricket Communications; Microsoft Mobile Advertising works with Hyatt Hotels & Resorts. Jun 23, 2009

Execs & Accounts UK & EU: Yahoo, Last.fm, Multiplied Media, Oxfam
Last.fm links with Yahoo; Multiplied launches Poynt in U.K.; Oxfam creates digital position Jun 22, 2009

Execs & Accounts: Euro RSCG, BBDO, Leo Burnett
Euro RSCG hires a global brand director for its Charles Schwab account; BBDO recruits from Wieden+Kennedy; Leo Burnett welcomes the return of a creative executive. Jun 19, 2009

Execs & Accounts: Carat, Millennial, DAZMedia
Nokia selects Carat for its media planning and buying worldwide; Millennial Media hires two sales executives; DAZMedia hires Ilana Raz to develop agency's healthcare business. Jun 18, 2009

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Search Engine Strategies Events SES San Jose Aug 10-14, 2009 SES Berlin Nov 24-25, 2009 SES Chicago Dec 7-10, 2009 SES London Feb 16-18, 2010	ClickZ Events Social Media & Video Strategies Aug 11, 2009

• Search Marketing Coordinator
  Zappos.com Henderson, United States
• Staff Writer
  Incisive Media New York, United States
• Associate Brand Manager
  Incisive Media New York, United States
• Associate Editor
  Incisive Media New York, United States
• Technical Services Analyst - Mountain View
  Google Inc. Mountain View, United States

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