ClickZ News
Breaking news, information, and analysis
Schneider Shifts Again for Yahoo, This Time Filling Bradford's Shoes
Hilary Schneider has been along for a bumpy ride since joining Yahoo in '06, and now will fill in for soon-to-depart U.S. ad sales head Joanne Bradford.
Mar 19, 2010
Android Growth Picks Up in Mobile Ad Race Against Apple
Google Android growth presents mobile marketers with an increasingly viable alternative to Apple's iPhone and iPod touch devices.
Mar 19, 2010
Inside Viacom's $1B YouTube Suit: 'Bad Vibe' E-Mails Unsealed
YouTube: Viacom hired 18 agencies to upload its own content. Viacom: E-mails prove co-founders played loose with copyrighted video.
Mar 19, 2010
Ex-Yelper Helps Law Firms Go After Yelp
Yelp could be slapped with more lawsuits if one former Yelp reviewer who runs the YelpLawsuit.com site has anything to do with it.
Mar 19, 2010
DMA Takes Another Jab at Expanded FTC Power
During a congressional hearing yesterday, the Direct Marketing Association cited concern that increased FTC authority could negatively affect the online ad industry.
Mar 18, 2010
Letter to Google from Chinese Ad Partners Could Be Fake
Google is reviewing a letter allegedly sent from 27 ad partners in China suggesting their businesses may fail if the search giant pulls out from the country.
Mar 17, 2010
E-mail Firms Latch on to Market for Social Campaign Tools
Following the footsteps of analytics firms, e-mail companies like Responsys, StrongMail, and ExactTarget offer products to help marketers manage social media campaigns.
Mar 17, 2010
Google Lowers Bar to Video Overlay Ads
With new ad templates, the goal is to make InVideo ads available to legions of small business advertisers.
Mar 16, 2010
Facebook Visits Surpass Google, But What Does It Really Mean?
Facebook tops Google in U.S. visits according to Hitwise, but that says little about its position relative to other online firms.
Mar 16, 2010
Joanne Bradford Exits Yahoo, Joins Demand Media
Portal sales vet Joanne Bradford is leaving Yahoo for Demand Media, her third job in less than two years.
Mar 15, 2010
Yahoo Finally Allows Real-Time Bidding on Network and Exchange
Aligns with demand-side platforms to make ad inventory accessible in real-time, a crucial feature for ad exchange buyers.
Mar 15, 2010
Limited Data and Privacy Concerns Restrain Behavioral in Europe
Despite buzz around behavioral targeting, fewer online advertisers use behavioral data to target ads in the U.K. and Europe compared with the U.S.
Mar 15, 2010
Internet TV's New Ad Medium Is an Old One: Live Sponsor Ads
Independent video programs increasingly rely on live-read ad placements, which are effective and virtually effortless to produce.
Mar 15, 2010
Multi-Channel Attribution Models Spur Lively Debate at I-COM
Agencies predict more brands will adapt the models in the next year, while others question the practice's value.
Mar 12, 2010
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