ClickZ News

Breaking news, information, and analysis

Brown's Aggressive Web Buys Crushed Coakley, Drove Volunteers
Web ads led to a 122 percent boost in signups from supporters interested in volunteering to get out the vote for Scott Brown's Senate campaign. Mar 11, 2010

YouTube Pulls the Trigger on Mobile Ads
Google begins selling display ads on YouTube's mobile sites in the U.S. and Japan. Mar 10, 2010

Verizon Lands Mobile Deal with NFL
NFL Network content will reach twice as many mobile users, which could benefit regular advertisers like Under Armour. Mar 10, 2010

Social Media Played Big Role in Driving Oscar Interest
Twitter activity was very strong during this year's telecast. Mar 10, 2010

B2B Spending on Mobile to Fall Nearly 40 Percent
A new report from publishing research firm Outsell shows that B2B marketers will boost digital marketing expenditures this year on channels such as search, video, and social media. Mar 9, 2010

Walmart Places a Mega Buy with Yahoo
Blend of ads and content tie-ins is the largest Yahoo has brought to bear for a single client, execs say. Mar 9, 2010

U.K. to Regulate Social Network Marketing
Marketers and brands using social networks will soon find their activities regulated by the U.K.'s Advertising Standards Authority. Mar 9, 2010

Social Media Helps Men's Wearhouse's 'Prom Reps' Get to the Dance
The brand's teens-based referrals program is being supported by a multifaceted digital push. Mar 9, 2010

Eric Bader Leaves BrandInHand for Strategy Role with Initiative
Mobile expert assumes newly created role at IPG-owned Initiative. Mar 8, 2010

Partners in New D.C. Firm Cut Teeth on GOP Controversy
Right-leaning heavy-hitters form a political consultancy aiming to remove the barriers between digital and traditional media. Mar 8, 2010

MediaForge Ads Charge Only When People Interact And Buy
System bills advertisers only after customers verifiably interact with online ads and later return to make a purchase. Mar 8, 2010

FarmVille Ad Helps Bing Zoom Past Google on Facebook
Search brand picks up 400,000 new 'fans' in 19 hours and immediately uses increased presence. Mar 5, 2010

Despite Growing Social Media Activity, U.S. Latinos Ignored by Big Brands
Four out of five Fortune 1000 firms don't address the Spanish-speaking demo on social sites. Mar 5, 2010

New FTC Commissioner Solidifies Web Privacy Focus
New commissioner, Julie Brill, has always made privacy protection a top priority throughout her career. Mar 4, 2010

Google Rolls Out 'Above the Fold' Targeting on Content Network
Takes into account vagaries of screen resolution, screen size, and browser type that can push an ad placement out of view. Mar 4, 2010

Half of E-mail Marketing Pros Earn Over $70K Per Year
EmailStatCenter.com found that in-house e-mail marketers managing large budgets and dedicated teams earn more than their agency counterparts. Mar 4, 2010

Bally Total Fitness Offers Free MP3s to Boost Membership
Fitness chain teams up with Universal Music Group to distribute 4.5 million downloads. Mar 4, 2010

Facebook Analytics War Heats Up
Only a few days after WebTrends spurred excitement over its new Facebook tracking capabilities, competitors Omniture and Coremetrics have unveiled their own. Mar 3, 2010

Hulu Headwinds: Video Site Loses 'Daily Show' and 'Colbert Report'
Shows to be pulled after Viacom negotiations break down. Mar 3, 2010

Hulu-esque Video Site Launches in Russia
Content will me monetized with video ads and overlays. Mar 3, 2010

ADVERTISEMENT Did you know that we host numerous Digital Marketing events throughout the year?
Search Engine Strategies Events SES Amsterdam Mar 17-18, 2010 SES New York Mar 22-26, 2010 SES Toronto June 9-11, 2010 SES San Francisco Aug 16-20, 2010	ClickZ Events Email Marketing Workshop Feb 1, 2010 Online Marketing Summit San Diego Feb 22-25, 2010

• Send us feedback
|
• FAQ
|
• Technical questions or bug reports?
|
• Newsletter problems?
|
• Site Map
|
• ClickZ RSS feeds

• Incisive Interactive Marketing LLC. 2010 All rights reserved.
|
• Legal Notices, Licensing, Reprints & Permissions
|
• Privacy Policy