ClickZ News

Breaking news, information, and analysis

Video: A Talk with Bloomberg '09 Digital Strategist
View a Q&A with Jonah Seiger, lead digital strategist for Bloomberg's 2009 campaign at Social Media Week, an event sponsored by ClickZ and held in conjunction with Personal Democracy Forum. Feb 9, 2010

Yahoo Craves Fast Food. Ad Dollars, That Is
Sponsors events to attract money from "local-national" advertisers such as quick-serve restaurants. Feb 9, 2010

Even After Super Bowl, Google Plays the Reluctant Advertiser
CEO Eric Schmidt shrugged it off, but Google's big game ad shows just how much the company has embraced traditional marketing methods. Feb 8, 2010

Tide Enlists Venus Williams to Serve Up Digital Campaign
Tennis star spearheads design contest, while posting for the brand on Facebook and Twitter. Feb 8, 2010

Facebook Dominates U.K. Mobile Internet Use
Social network accounts for 40 percent of page views from U.K. mobile devices. Feb 8, 2010

Mobclix Strikes Deal to Enhance Targeting on Smartphones
Adds Nielsen data based on Zip codes and other offline household information. Feb 8, 2010

Facebook and Microsoft Cancel Display Ad Relationship
Four-year agreement is kaput in possible blow to Microsoft's ad representation ambitions. Feb 5, 2010

AccuWeather Eases Users and Advertisers Into New Site's Soft Launch
Previewing the new site for users and advertisers allows them to make suggestions prior to the formal launch, according to AccuWeather. Feb 5, 2010

Super Bowl Advertisers Are MIA on Facebook
Many brands forking over big TV bucks haven't integrated efforts into social sites. Feb 5, 2010

Study Calls for More User Choice in Pre-Roll Ads
A research effort meant to find a replacement for pre-roll online video ads actually validates them. Feb 5, 2010




Execs and Accounts

Execs & Accounts: PaperG, Facebook's Sandberg, GNKids
Media companies deploy PaperG's Flyerboard product; Walt Disney names Facebook COO to board. Dec 28, 2009

Execs & Accounts: Dentsu Taps Eyeblaster, AdEx CEO Quits
Dentsu America using Eyeblaster's ad tools; AdEx CEO Rewick resigns suddenly. Dec 22, 2009

Execs & Accounts: Starbucks, IMVU, Dallas Cowboys
BBDO executes Starbucks "Love Project" event; IMVU builds virtual storefront for Charlotte Russe. Dec 17, 2009

Execs & Accounts: Dictionary.com, VideoEgg, Response Mine
Shravran Goli named president at Dictionary.com; VideoEgg and ComScore team up on data. Dec 16, 2009

Execs & Accounts: Glam Media, MediaTrust, Mindshare
Glam Media and MediaTrust gain new hires; VideoEgg and comScore announce partnership. Dec 14, 2009

Execs & Accounts: Molecular, MRM, Organic
Molecular creates community for One Laptop per Child; MRM Worldwide transfers three. Dec 10, 2009

Execs & Accounts: Draftfcb, Yahoo, Buddy Media
Moorhead leaves Razorfish for Draft; Yahoo promotes David Ko to oversee N.A. Audiences; Etsy taps Buddy Media for Facebook page. Dec 2, 2009

Execs & Accounts: Tremor, PointRoll, WeatherBug, Mpire
Tremor Grabs Yahoo Media Exec; PointRoll names Gatto SVP of sales; hires at WeatherBug, Mpire, and others. Dec 1, 2009

Execs & Accounts: iCrossing, iVillage, LBi
iCrossing promotes Brian Powley; iVillage names SVP, marketing; Digital agency LBi hires U.S. COO. Nov 25, 2009

Execs & Accounts UK & EU: Adconion, Tribal Fusion, i-level
AdConion branches out to Eastern Europe; Tribal names Brown EU GM; i-level creates emerging platforms role. Nov 23, 2009

ADVERTISEMENT Did you know that we host numerous Digital Marketing events throughout the year?
Search Engine Strategies Events SES London Feb 15-19, 2010 SES San Diego Feb 25, 2010 SES Amsterdam Mar 17-18, 2010 SES New York Mar 22-26, 2010 SES Toronto June 9-11, 2010 SES San Francisco Aug 16-20, 2010	ClickZ Events Email Marketing Workshop Feb 1, 2010 Online Marketing Summit San Diego Feb 22-25, 2010

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