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Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceMost brands treat virality like weather: unpredictable, occasionally thrilling, impossible to plan around. SharkNinja treats it like an engineering sp...
View articleEvery retailer talks about loyalty. Few want to talk about what it costs to earn it. At Shoptalk Fall’s Retail Stage, Jamil Ghani spent twenty m...
View articleEvery retailer heading into Christmas has access to the same review data, the same on-site search logs, and roughly the same handful of CRM and AI too...
View articleQ4 covers Black Friday, Cyber Monday and the holiday shopping weeks that follow, the busiest stretch of the year for retail advertisers. The U.S. Cens...
View articlePerformance marketing teams run the same ritual heading into peak: find the ad that’s proven itself, then pour the budget behind it. A winning a...
View articleA budget review runs the same way in a lot of retail marketing teams. The channel report comes back, and it favors whichever channel sits closest to t...
View articleReddit released its first small business holiday insights report today, aimed at helping SMB advertisers understand how gift research and purchase int...
View articleThe industry has spent 2026 rebuilding itself around outcomes. The IAB is standardising how they are measured. WPP has dissolved its holding company s...
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