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Weekly, biweekly, and monthly columns linked thematically by marketing discipline. Each column within a track has its own unique voice and is usually written by one author, although sometimes two authors share responsibility for one column. Sign up, and make sure you never miss the information most pertinent to your area of specialization or interest.
Analytics Newsletter
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Marketing analytics managers have no shortage of research, analytics, and other data at their fingertips. But does all that information lead to insightful analysis? Learn how to tap that information to better understand your customers, improve testing techniques to increase conversions, and assess the metrics you track to improve the ROI on your organization's marketing expenditures.
Actionable Analysis
Analyzing Customer Data
Conversion & ROI
ROI Marketing
Verifying Business Value
Media Newsletter
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As media planning and buying activities become more automated, they have also become more complex. Smart marketers have increasingly turned to ad networks and exchanges and their optimization technologies to deliver targeted ads to audiences. At the same time, creative marketers are working with media partners to improve engagement with customers and prospects. Learn about the latest strategies to ensure that you've developed the most effective media mix.
Media Planning
Media Buying
Behavioral Marketing
Publishing
Networks & Exchanges
Search Newsletter
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As search marketing moves beyond the "engines," understand how to optimize your marketing initiatives in a social and mobile world.
SEO
Paid Search
Search Marketing
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