Trends in content marketing: the ClickZ Podcast with Tessa Wegert
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Episode 1 with Tessa Wegert
The lowdown on the latest trends in content marketing
We talk to Tessa about her route into working in content marketing, including the importance of story-telling and why brands are investing in editorial skills. Tessa shares the one trend that she is most excited about in 2016, and tells us why.
About Tessa Wegert
Tessa is a business and tech reporter, former media strategist, and branded content developer. She contributes to such publications as Adweek, and The Content Strategist, and has worked with Audi, Audible and Shutterstock.
>> Read her regular column on ClickZ
>> Find all her articles on her website
Tessa is a contributor to the ClickZ Digital Trends 2016 Intelligence Report, a comprehensive 46-page guide to the digital-related trends you need to know about in 2016 aimed at marketers and digital professionals.
>> Get the full ClickZ Intelligence Digital Trends 2016 report