Latinosphere: The Book

Giovanni Rodriguez  |  Marketing to Latinos  |  August 7, 2012

For close to two years, Gustavo Razzetti and I have been contributing our thoughts to ClickZ on the emerging market of digital Latinos. It's been an amazing, life-chaging experience. And, of course, we've learned a lot along the way. Among the many topics we've attempted to cover:

• What is the Latinosphere, and is there such a thing as a single Latino market?
• Why are Latinos outperforming others on social media?
• Why are Latinos outperforming others on mobile?
• Is there a favorite social technology platform for Latinos?
• Is the Latinosphere phenomenon only happening in the U.S.?
• Who are the most influential Latinos online?
• What brands are doing well in the Latinosphere?
• What politicians are doing well in the Latinosphere?
• Are Latinos better looking? (Referencing our infamous column about Latinos and cosmetics.)
• What is the next big trend?

Today, we're launching a book that compiles our columns on these topics - "Latinosphere: Marketing With Latinos in the Age of Digital." The book will be available today to all attendees of a special ClickZ webinar. If you cannot attend, write to us here. This is the first cut of a book that we intend to update as we go. The Latino market is ever-changing, and we aim to keep up with the change and pace.

Download the free ebook here.