Publishers, Are You Curating Content? You Should Be!
With the daily deluge of data overwhelming the masses, digital publishers are in a unique position to offer an oasis of calm and clarity by curating content into meaningful stories.
With the daily deluge of data overwhelming the masses, digital publishers are in a unique position to offer an oasis of calm and clarity by curating content into meaningful stories.
Is your digital publishing business curating content? The answer should be “yes” because it’s an essential way to showcase your editorial expertise, set yourself apart from the competition, and garner new audiences. As Fast Company described this past April, in a given day “250 million photos were uploaded to Facebook, 864,000 hours of video were uploaded to YouTube, and 294 billion emails were sent.” With this daily deluge of data overwhelming the masses, digital publishers are in a unique position to offer an oasis of calm and clarity by curating content into meaningful stories for their readers.
If you’re ready to jump on the content curation bandwagon, then let’s first explore what curation looks like.
Organizing digital content can come in many formats, but mostly an editor defines a topic that is relevant to the target audience and then culls a list of the most illuminating content that falls under that topic, while lending insightful commentary.
Now that you know what content curation is, you’ll need some pointers on the tried-and-true methods to turn your curation into an audience development tool:
Combine the lessons above with good ol’ practice and you’ll be bringing in new traffic in no time.
Museum image on home page via SeanPavonePhoto / Shutterstock.com.