Challenge 'What Is'
We can't grow as marketers and improve our results without questioning the status quo and challenging ourselves in new ways.
We can't grow as marketers and improve our results without questioning the status quo and challenging ourselves in new ways.
I recently went to a yoga class where the teacher, Tiffany, shared a personal story that really hit home with me. When she was 5 years old, without her grandpa’s or father’s knowledge, she overheard a conversation between the two of them. Her grandpa was telling her father how two of her cousins were very athletic but that Tiffany wasn’t and couldn’t even catch a ball.
Off the bat, Tiffany accepted this as a truth and went on to live the “un-athletic” persona, had a happy childhood, and described herself as more of a bookworm. She said, “That’s just who I was.” It wasn’t until she started doing yoga that she recognized her athletic ability and began challenging herself in new ways. And now Tiffany can proudly say that she has successfully completed a sprint triathlon and is a well-respected yoga teacher. She can even catch a ball!
This story got me thinking about what current situations I may be accepting as truths or just “the way it is.” Translating this over to the world of marketing automation, I started thinking about what programs we may be simply running while thinking, “This is just what works.” However, just because something is working, doesn’t mean it’s all we can do or that we’ve reached our full potential. We can’t grow as marketers and improve our results without questioning the status quo and challenging ourselves in new ways. In this spirit, I’m offering a few ways we can start to challenge “what is” and hopefully reach new heights:
Growth is a process and doesn’t always happen overnight. Hopefully these few ideas will get you thinking differently about “what is” and start focusing on “what could be.” Let’s keep challenging ourselves to new heights!
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