Beyond Clicks and Impressions [Video]
Three key trends in search marketing to watch for in 2012.
Three key trends in search marketing to watch for in 2012.
Antony Yiu, North Asia regional director at iProspect outlines three key trends for search marketers from more precise targeting away from clicks and impressions to cost per lead and conversions, to how web analytics will be analysed in conjunction with ad tracking platforms and more.
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