ComScore on Analytics Trends in 2013 [Video]
India-based comScore exec says more brands will build integrated campaigns that include mobile and online in 2013.
India-based comScore exec says more brands will build integrated campaigns that include mobile and online in 2013.
Marketers in India currently use analytics to identify marketing campaign efficiency and competition benchmarking, says Kedar Gavane, comScore director based in India.
Watch the video to find out how advertisers in the country use analytics for both performance and brand campaigns as well as the analytics trends Gavane says to look out for in India this year.
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