Kenny Powers and K-Swiss: Tag, You're F*cking It
Scannable codes appearing at 500 Foot Lockers.
Scannable codes appearing at 500 Foot Lockers.
Late last summer, K-Swiss debuted “Kenny Powers” as its new fictional spokesperson for the brand’s cross-training sneakers line called Tubes. Played by comedic actor Danny McBride, the Powers character is a foul-mouthed, overweight and over-partying, former professional baseball player on HBO’s “Eastbound & Down.”
Well, guess who just became the shoe company’s fictional motherf*cking C-E-O, y’all?
Not only is Powers the new CEO, one of his first orders of business was to forge a partnership with Microsoft and Foot Locker that entails scannable tags at 500 of the latter brand’s stores. In an effort developed by Los Angeles agency 72 and Sunny, the scannable codes will appear in print publications as well.
The Foot Locker tags are dimensionally 3-by-3 inches while appearing on wall plaques in the stores, a 72 and Sunny spokesperson told ClickZ News. The spokesperson said when people scan the tags with their smart phones, they are taken to a microsite for the campaign. Meanwhile, the print tags direct them to the brand’s YouTube channel.
Supported by a summer-long integrated campaign involving TV, display, and in-theater ads, consumers can unlock sweepstakes entries and virtual goodies as they scan the tags.Those digital prizes include Kenny Powers-branded items like a ringtone, soundboard, a digital shoe tour for the Tubes line, and additional video content. Ultimately, the sweepstakes will award three grand prizes of K-Swiss gear for a year.
The campaign features a series of videos on comedy site FunnyOrDie.com. Below is one of the more entertaining (and profane) spots, featuring Michael Bay, Jillian Michaels, and Mark Cuban.
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceWhile digital platforms and their advertisers grapple with digital video challenges, one savvy retailer found a way to capitalize on what would become...
View articleVideo performs better than any other type of content – with better engagement, more memorable adverts, and better recall experienced by viewers. But o...
View articleThe rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube'...
View articleThey're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...
View article27-year-old Swede Felix Kjellberg, who goes by the name PewDiePie on YouTube, has found himself at the center of a firestorm. Read More...
View articleFacebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations ...
View articleDespite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular online...
View articleSridhar Ramaswamy, Google’s SVP of Ads & Commerce made announcements about two new products this morning at DMEXCO 2016. The first cent...
View article