close

Strategy

Innovation

Insights

Stats & Tools

    Music, Gaming Sites Top YouTube Video Partners

    ComScore began measuring viewership across YouTube video partners in August.

    Author Date published September 28, 2011 Categories

    For the first time in August 2011, comScore began measuring viewership across YouTube video partners. Music and gaming partners topped the chart.

    Top YouTube Partner Channels (U.S., Home and Work)
    Property Total Unique Viewers (000) Videos Viewed (000) Minutes Per Viewer
    Vevo @ YouTube 60,558 788,315 59.9
    Warner Music @ Youtube 30,929 197,574 29.1
    Machinima @ YouTube 17,679 289,201 72.6
    Maker Studios @ YouTube 9,960 89,271 37.6
    Demand Media @ YouTube 8,385 26,288 10.9
    Revision3 @ YouTube 6,563 23,150 16.5
    Associated Press (AP) @ YouTube 5,696 11,492 7.4
    Clevvertv @ YouTube 5,445 11,858 8.6
    FullScreen @ YouTube 5,311 19,524 15.4
    IGN @ YouTube 5,096 18,570 15.9
    Source: comScore Video Metrix 2011

    Subscribe to get your daily business insights

    More about:

    Whitepapers

    US Mobile Streaming Behavior
    Whitepaper | Mobile

    US Mobile Streaming Behavior

    5y

    US Mobile Streaming Behavior

    Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

    View resource
    Winning the Data Game: Digital Analytics Tactics for Media Groups
    Whitepaper | Analyzing Customer Data

    Winning the Data Game: Digital Analytics Tactics for Media Groups

    5y

    Winning the Data Game: Digital Analytics Tactics f...

    Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

    View resource
    Learning to win the talent war: how digital marketing can develop its people
    Whitepaper | Digital Marketing

    Learning to win the talent war: how digital marketing can develop its peopl...

    2y

    Learning to win the talent war: how digital market...

    This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

    View resource
    Engagement To Empowerment - Winning in Today's Experience Economy
    Report | Digital Transformation

    Engagement To Empowerment - Winning in Today's Experience Economy

    2m

    Engagement To Empowerment - Winning in Today's Exp...

    Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

    View resource

    Related Articles

    How Walgreens scaled its performance storytelling
    B2C

    How Walgreens scaled its performance storytelling

    2y Kamaljeet Kalsi

    How Walgreens scaled its performance storytelling

    A transformation that bridged the gap between the business, customer, and in-house talent Read More...

    View article
    YouTube is "on pace to eclipse TV" thanks to savvy algorithm use
    Data insights

    YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

    7y Al Roberts

    YouTube is "on pace to eclipse TV" thanks to savvy...

    The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube'...

    View article
    YouTube is getting rid of 30-second unskippable pre-roll ads
    Ad Industry Metrics

    YouTube is getting rid of 30-second unskippable pre-roll ads

    7y Al Roberts

    YouTube is getting rid of 30-second unskippable pr...

    They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube. Read More...

    View article
    Six of our favorite stats of the week from APAC
    Asia

    Six of our favorite stats of the week from APAC

    8y Sophie Loras

    Six of our favorite stats of the week from APAC

    The Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, a...

    View article
    Seven of our favorite stats of the week
    Ad Industry Metrics

    Seven of our favorite stats of the week

    8y Mike O'Brien

    Seven of our favorite stats of the week

    Featuring figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week. Read More...

    View article
    Seven of the biggest industry stats of 2015
    Ad Industry Metrics

    Seven of the biggest industry stats of 2015

    8y Yuyu Chen

    Seven of the biggest industry stats of 2015

    Here's a roundup of important industry stats in 2015, ranging from ad spend to video to social media marketing. Read More...

    View article
    Five ways to optimize customer loyalty in a changing landscape
    Analytics

    Five ways to optimize customer loyalty in a changing landscape

    8y Stephen Hay

    Five ways to optimize customer loyalty in a changi...

    Earning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortif...

    View article
    One profile to serve them all: how a unified customer view drives mar-tech bliss
    Data insights

    One profile to serve them all: how a unified customer view drives mar-tech ...

    8y Pelin Thorogood

    One profile to serve them all: how a unified custo...

    In anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhanci...

    View article