How Runner's World Raced to 300K Twitter Followers
Magazine achieved impressive organic growth with three tactics.
Magazine achieved impressive organic growth with three tactics.
Runner’s World recently increased its Twitter base by 100,000 followers over 100 days without buying an ad, lifting its audience on the social site to more than 300,000. It has organically picked up 250,000 followers in the last 18 months. For comparison, publishing competitor Trail Runner has 14,000 Twitter followers.
David Tratner, spokesperson for Runner’s World, outlined to ClickZ how his brand has become more formidable on Twitter without wearing out its budget. Here are three tactics used by his brand:
Bad month for Wisconsin races: Heat may cancel Sunday’s @MadisonMarathon. ow.ly/b7E3Q
— Runner’s World (@runnersworld) May 24, 2012
11:15. Boston Public Library. Boston Legends panel (Kathrine Switzer, Dick Beardsley, many more) ow.ly/1KAVXN #RWBoston
— Runner’s World (@runnersworld) April 15, 2012
It’s time to make the Olympic Marathon more competitive, Amby Burfoot writes. Here’s how: ow.ly/a9BEE
— Runner’s World (@runnersworld) April 9, 2012