LinkedIn Opens Ad Space for Video Ads
Video ads are coming to LinkedIn. The professional-focused social networking site today announced that its LinkedIn Ads platform is now capable of delivering 300x250 video ad units for advertisers.
Video ads are coming to LinkedIn. The professional-focused social networking site today announced that its LinkedIn Ads platform is now capable of delivering 300x250 video ad units for advertisers.
Video ads are coming to LinkedIn. The professional-focused social networking site today announced that its LinkedIn Ads platform is now capable of delivering 300×250 video ad units for advertisers.
The new video ads will have the same potential reach -175 million current LinkedIn members – as the text and image-based ads that were already available to advertisers on LinkedIn’s self-serve ad platform. The video ads will compete for clicks and impressions on the site just like traditional text and image ad formats, the company added.
When users click on the new ads, a 30-second video will play in the full 300×250 ad space and advertisers can direct users to their landing page or website following the conclusion of the 30-second ad.
“With LinkedIn Ads you can control your costs, pay per view or click, and stop your campaign at any time,” Will Hambly, online marketing manager at LinkedIn, wrote in a blog post.
Advertisers will have the ability to purchase video ads against pay per view and pay per click metrics, while also leveraging LinkedIn’s targeting options such as job title or function, industry, geography, company size or name, age, gender and others. The company is also trying to simplify the process by integrating YouTube videos and analytics into the service.
“LinkedIn self-serve video ads work seamlessly with YouTube so you can instantly leverage your brand’s existing YouTube presence and promote the same videos on LinkedIn,” Hambly added. “You’ll still be able to grow and capture the same YouTube stats you’re used to.”
Although LinkedIn doesn’t have a minimum weekly, monthly or annual spend requirement, it charges advertisers a minimum of $2 per click and daily budgets can be set for as low as $10.
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceDuring a WHOSAY event, Chase CMO Kristin Lemkau discussed the bank's future as more of its own media company, as well as the evolution of the ad unit ...
View articleMarketers are increasingly prioritizing digital, which is expected to account for one-third of 2017's ad spend. However, there are serious issues with...
View articleFor years, advertisers have tolerated a big elephant in the room: the fact that their digital ads aren't always appearing where they would want them t...
View articleB2B marketers will soon have a new best friend in LinkedIn, as the professional social network is set to launch a number of powerful new ad targeting ...
View articleFacebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations ...
View articleDespite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular online...
View articleBudweiser branding has gone from regal to relatable, while Coke has become much more subtle over the years. How else have brands evolved from the TV-o...
View articleFor our final Ads of the Week, the whole ClickZ editorial team joined together for this one, each sharing one or two of our favorites from the whole y...
View article