Popeyes Celebrates Love That Chicken Month With a Virtual Choir

The quick service chain wants fans to upload videos of themselves singing its jingle on YouTube, Instagram, or Vine.

Quick service chain Popeyes Louisiana Kitchen has declared September “Love That Chicken Month” and is asking fans to join spokeswoman Annie in literally singing the brand’s praises.

Throughout the month, which Popeyes says is also National Fried Chicken Month, the brand is soliciting entries for a virtual choir on its website.

To participate, fans simply shoot a short video of themselves singing the Popeyes jingle, “Love that chicken from Popeyes,” on YouTube, Instagram, or Vine, tag it with #LovethatChicken, and upload the URL on the Love That Chicken page.

As guests add their voices, Popeyes says it will create “the world’s largest virtual chorus ever assembled.”

A promotional video on YouTube has about 600 views as of August 30:

Each week, Popeyes says it will highlight 12 video entries in the “Spicy Dozen” to showcase what it calls “the creativity and innovation of sweepstakes participants.”

The videos will then be judged on creativity and adherence to theme. Prizes will be awarded for each of the social platforms, including: $1,000, a wireless Bluetooth speaker, or a Popeyes t-shirt, karabiner, and $25 Popeyes gift check.

The site is also searchable by participant.

“Our delicious food always gives our guests something to sing about, and now they will be able to literally join the chorus,” said Hector Munoz, vice president of marketing, in a prepared statement. “‘Love that Chicken’ has been an anthem of Popeyes guests for more than 35 years and now we’re providing an offer that will inspire another 35 years of continued loyalty.”

A Popeyes rep was not available for comment by deadline.

Throughout the month, guests who upsize their combo beverage will also receive a Sprite promotional cup. By texting the 12-digit code found on the cup they will be entered to win a trip to a concert in New Orleans in February. Each code will also provide an opportunity for guests to download a free song or the Love That Chicken from Popeyes ringtone.

The brand has 369,000 Facebook fans. @PopeyesChicken has 19,000 followers.

Founded in 1972 in New Orleans, Popeyes says it is the world’s second largest quick service chicken concept based on the number of units. As of April, Popeyes had 2,119 restaurants.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource