The Basics

Just getting started in interactive marketing? These articles cover the fundamentals.

Affiliate Marketing: A Primer
For small businesses and low-traffic sites, affiliate programs are the easiest way to generate revenue online.

Planning a Search Marketing Strategy
An overview of search engine marketing and optimization.

Realities of Online Video Advertising
Online video ads are generating a lot of excitement. Media buyers and publishers weigh in on the state of the format.

The 411 on E-Mail
While still beleaguered by spam, e-mail remains a powerful tool for marketers.