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Engagement To Empowerment - Winning in Today's Experience Economy

Report | Digital Transformation Engagement To Empowerment - Winning in Today's Experience Economy

4w

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

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Announcement Alert from Lee Arthur

Weekly briefing | Digital Transformation Announcement Alert from Lee Arthur

2m

Announcement Alert from Lee Arthur

Announcement Alert!! Read More

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The 2023 B2B Superpowers Index

Whitepaper | Digital Transformation The 2023 B2B Superpowers Index

8m

The 2023 B2B Superpowers Index

The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...

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Impact of SEO and Content Marketing

Whitepaper | Digital Transformation Impact of SEO and Content Marketing

11m

Impact of SEO and Content Marketing

Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...

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Data Analytics in Marketing

Whitepaper | Digital Transformation Data Analytics in Marketing

12m

Data Analytics in Marketing

The Covid-19 pandemic has accelerated digital transformation, and data has been at the forefront of this change. This has created an opportunity for m...

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Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks

Whitepaper | Digital Transformation Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks

1y

Marketing Cloud Suite vs. Best-of-Breed Approach: ...

Marketing cloud suites have long positioned themselves as the “all-in-one” solution for enterprise brands. Many have even promised the single customer...

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The New Customer Engagement Model: How to Transform Customer Relationships & Drive Growth in the Privacy-First Era

Whitepaper | Digital Transformation The New Customer Engagement Model: How to Transform Customer Relationships & Drive Growth in the Privacy-First Era

1y

The New Customer Engagement Model: How to Transfor...

The rules of marketing and customer engagement continue to change — especially in light of consumer privacy regulations like the CCPA and GDPR. Consum...

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2023 CUSTOMER EXPERIENCE IMPERATIVES

Whitepaper | Digital Transformation 2023 CUSTOMER EXPERIENCE IMPERATIVES

1y

2023 CUSTOMER EXPERIENCE IMPERATIVES

The 2023 Customer Experience Imperatives will help you navigate the current marketing landscape by looking at your whole organization, evaluating your...

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Paid Search Monitoring and Brand Compliance Survey Report 2022

Whitepaper | Paid Search Paid Search Monitoring and Brand Compliance Survey Report 2022

2y

Paid Search Monitoring and Brand Compliance Survey...

We’re living in a golden age of digital marketing. As consumer behaviors shift, the pace of digital transformation has quickened across many sectors –...

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Knowledge Management: The Challenge; The Solve

Whitepaper | Digital Marketing Knowledge Management: The Challenge; The Solve

2y

Knowledge Management: The Challenge; The Solve

Marketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...

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How to Evaluate & Implement AI-Powered Knowledge Management

Whitepaper | Digital Marketing How to Evaluate & Implement AI-Powered Knowledge Management

2y

How to Evaluate & Implement AI-Powered Knowledge M...

Marketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...

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Website redesign in 7 steps

Whitepaper | Design Website redesign in 7 steps

3y

Website redesign in 7 steps

This content experience toolkit can help map out your 2021 digital strategies, prioritise the most important developments and excel in the digital age...

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Global Social Advertising Trends in 2021

Whitepaper | Digital Marketing Global Social Advertising Trends in 2021

3y

Global Social Advertising Trends in 2021

Smartly io explores how retail organizations are spending their marketing dollars on social media advertising and how they can help your organization ...

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The Next Phase of Digital Voice

Whitepaper | Digital Transformation The Next Phase of Digital Voice

3y

The Next Phase of Digital Voice

An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speake...

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Being an effective marketing leader with Mark Evans, Direct Line Group

Podcast | Digital Leaders Being an effective marketing leader with Mark Evans, Direct Line Group

3y

Being an effective marketing leader with Mark Evan...

Leadership, the exciting yet volatile future of marketing, and sector-specific challenges Read More...

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The Finance Industry's Playbook for Customer Acquisition

Whitepaper | UI The Finance Industry's Playbook for Customer Acquisition

3y

The Finance Industry's Playbook for Customer Acqui...

Acquiring new customers is a crucial marketing task for any company– but it’s especially difficult for the finance industry, where customers tend to ...

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Build or Buy? The Business Case for Connecting the Dots with an Industry Partner

Whitepaper | UI Build or Buy? The Business Case for Connecting the Dots with an Industry Partner

3y

Build or Buy? The Business Case for Connecting the...

As the media world evolves at an unprecedented pace, it’s increasingly challenging for publishers to leverage the volume of customer data at their fin...

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Introducing the Interactive Voice Experience

Whitepaper | Digital Transformation Introducing the Interactive Voice Experience

3y

Introducing the Interactive Voice Experience

An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speake...

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Magic Quadrant for DXP

Whitepaper | Magic Quadrant for DXP

3y

Magic Quadrant for DXP

A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ...

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Digital Asset Management for Beginners

Whitepaper | Digital Asset Management (DAM) Digital Asset Management for Beginners

3y

Digital Asset Management for Beginners

Digital content is booming and companies are struggling to keep up with all the new content being created. As media storage needs increase, companies ...

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Built to Last: Designing Your Ideal Digital Experience Platform

Whitepaper | Digital Marketing Built to Last: Designing Your Ideal Digital Experience Platform

3y

Built to Last: Designing Your Ideal Digital Experi...

The rise of the marketing technology stack over MarTech suites means that many industry leading DXPs are now designed to integrate into your existing ...

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6 Priorities for digital decisionmakers in 2021

Whitepaper | Digital Marketing 6 Priorities for digital decisionmakers in 2021

3y

6 Priorities for digital decisionmakers in 2021

This content experience toolkit can help map out your 2021 digital strategies, prioritise the most important developments and excel in the digital age...

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Global Social Advertising Trends in 2021

Whitepaper | Digital Marketing Global Social Advertising Trends in 2021

3y

Global Social Advertising Trends in 2021

Smartly io explores how retail organizations are spending their marketing dollars on social media advertising and how they can help your organization ...

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The Definitive Guide to Virtual Sales Enablement

Whitepaper | Commerce & Sales The Definitive Guide to Virtual Sales Enablement

3y

The Definitive Guide to Virtual Sales Enablement

Why are some companies thriving in the current environment while others are falling behind? The secret is modern sales enablement that’s designed for ...

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5 Channels You Should Prioritize In 2021

Whitepaper | Digital Marketing 5 Channels You Should Prioritize In 2021

3y

5 Channels You Should Prioritize In 2021

If in 2021 you don’t have a website with a strong online presence, you’re going to lose out on significant sales revenue. And after the year we’ve jus...

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Global Topology International Digital Marketing

Whitepaper | Digital Marketing Global Topology International Digital Marketing

3y

Global Topology International Digital Marketing

Wondering if export might accelerate your growth? Global Topology can help you with international market research, a digital market entree strategy an...

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Technical SEO For Non-Technical Thinkers

Whitepaper | Digital Marketing Technical SEO For Non-Technical Thinkers

3y

Technical SEO For Non-Technical Thinkers

Technical SEO is the hands-on, under-the-hood version of SEO. If you’re reading this, it’s because you or someone you’re working with is interested in...

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