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STATE OF ECOMMERCE ADVERTISING REPORT Q4 2022

Whitepaper | Advertising & Promotion STATE OF ECOMMERCE ADVERTISING REPORT Q4 2022

1y

STATE OF ECOMMERCE ADVERTISING REPORT Q4 2022

IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Read More...

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Darrell Alfonso: The attributes of an effective martech stack

Podcast | Marketing Technology Darrell Alfonso: The attributes of an effective martech stack

1y

Darrell Alfonso: The attributes of an effective ma...

A healthy martech stack is much like the human body. It should be functional, efficient, and have longevity. Read More...

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A Guide to Understanding How IP Data Helps Marketers

Whitepaper | Digital Marketing A Guide to Understanding How IP Data Helps Marketers

1y

A Guide to Understanding How IP Data Helps Markete...

IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Read More...

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Future of Marketing: Why Personalization Matters

Whitepaper | Analytics Future of Marketing: Why Personalization Matters

1y

Future of Marketing: Why Personalization Matters

Consumers appreciate when companies recognise and prove they know their customers. With various ways to reach current and prospective customers, compa...

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A Marketer’s Guide To Collaborating With Finance In An Era Of Digital Transformation

Whitepaper | Digital Marketing A Marketer’s Guide To Collaborating With Finance In An Era Of Digital Transformation

2y

A Marketer’s Guide To Collaborating With Finance I...

As marketing becomes more focused on customer lifetime value, marketing leaders need time and agility to succeed, and can augment their success by ali...

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A Deeper Path to Personalization with RFM Segmentation

Whitepaper | Digital Marketing A Deeper Path to Personalization with RFM Segmentation

2y

A Deeper Path to Personalization with RFM Segmenta...

Experienced marketers know that customer segmentation is a critical first step to deliver more personalized experiences. However, the problem with tra...

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Best Mobile Marketing Strategies to Rev Up Your Sales Engine in 2022

Whitepaper | Digital Marketing Best Mobile Marketing Strategies to Rev Up Your Sales Engine in 2022

2y

Best Mobile Marketing Strategies to Rev Up Your Sa...

As mobile usage has grown, it’s unsurprising that more people than ever are shopping on their phones. During the second quarter of 2020, Statista foun...

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Data-Driven Market Research and Competitive Analysis

Whitepaper | SEO Data-Driven Market Research and Competitive Analysis

2y

Data-Driven Market Research and Competitive Analys...

For email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...

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Semrush Keyword Difficulty

Whitepaper | SEO Semrush Keyword Difficulty

3y

Semrush Keyword Difficulty

For email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...

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Best in class email senders

Whitepaper | Digital Marketing Best in class email senders

3y

Best in class email senders

The email landscape is evolving rapidly. Inbox volume has increased 94% in the last year alone, and our research shows “competition for the inbox” is ...

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How to attract more leads with high-quality links

Whitepaper | Digital Marketing How to attract more leads with high-quality links

3y

How to attract more leads with high-quality links

In the last five years, the cost of acquiring new customers has increased by over 50%. As competition saturates direct channels and advertising costs ...

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Website redesign in 7 steps

Whitepaper | Design Website redesign in 7 steps

3y

Website redesign in 7 steps

This content experience toolkit can help map out your 2021 digital strategies, prioritise the most important developments and excel in the digital age...

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10 Hacks to Improving Email Deliverability in 2021

Whitepaper | Email 10 Hacks to Improving Email Deliverability in 2021

3y

10 Hacks to Improving Email Deliverability in 2021

450 Billion emails are sent every day but over 85% of them are considered spam. Maropost know what it takes to make it to the inbox and with their new...

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Being an effective marketing leader with Mark Evans, Direct Line Group

Podcast | Digital Leaders Being an effective marketing leader with Mark Evans, Direct Line Group

3y

Being an effective marketing leader with Mark Evan...

Leadership, the exciting yet volatile future of marketing, and sector-specific challenges Read More...

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How The New York Post Achieved Unparalleled Email Delivery

Whitepaper | Email How The New York Post Achieved Unparalleled Email Delivery

3y

How The New York Post Achieved Unparalleled Email ...

The New York Post Digital Network needed an Email Service Provider (ESP) that could rapidly and truly scale their email newsletter business, and not j...

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A Marketer's Guide to Customer Data Platforms

Whitepaper | UI A Marketer's Guide to Customer Data Platforms

3y

A Marketer's Guide to Customer Data Platforms

A Marketer’s Guide to Customer Data Platforms: Making a CDP Work for You and Your Business report is a new 2021 BlueVenn report. Taking control ...

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The Finance Industry's Playbook for Customer Acquisition

Whitepaper | UI The Finance Industry's Playbook for Customer Acquisition

3y

The Finance Industry's Playbook for Customer Acqui...

Acquiring new customers is a crucial marketing task for any company– but it’s especially difficult for the finance industry, where customers tend to ...

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A Marketer’s Guide to Customer Data Platforms

Whitepaper | Analyzing Customer Data A Marketer’s Guide to Customer Data Platforms

3y

A Marketer’s Guide to Customer Data Platforms

Marketers want control of their own customer data. Ideally in a database that collects and integrates all customer data sources, across all the busine...

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The Retailer’s Playbook for Customer Acquisition

Whitepaper | UI The Retailer’s Playbook for Customer Acquisition

3y

The Retailer’s Playbook for Customer Acquisition

Data Axle presents this guide to help retailers build or improve their data-centric acquisition program – one that eliminates wasteful spending, attra...

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Selecting a Customer Data Platform: Gartner Market Guide

Whitepaper | Marketing Selecting a Customer Data Platform: Gartner Market Guide

3y

Selecting a Customer Data Platform: Gartner Market...

Marketing leaders can use this guide to understand the customer data platform marketplace before making further investments to improve their first-par...

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7 Winning Lead Generation Strategies that Drive Growth

Whitepaper | Lead generation 7 Winning Lead Generation Strategies that Drive Growth

3y

7 Winning Lead Generation Strategies that Drive Gr...

The tumultuous past year has brought on market changes that forced many companies to pivot and reinvent their lead generation strategies. Read More...

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Omnichannel Marketing Excellence: The growing role of customer data platforms

Whitepaper | Analyzing Customer Data Omnichannel Marketing Excellence: The growing role of customer data platforms

3y

Omnichannel Marketing Excellence: The growing role...

The Omnichannel Marketing Excellence report, produced by London Research in partnership with BlueVenn, explores organizational maturity across four ke...

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6 Priorities for digital decisionmakers in 2021

Whitepaper | Digital Marketing 6 Priorities for digital decisionmakers in 2021

3y

6 Priorities for digital decisionmakers in 2021

This content experience toolkit can help map out your 2021 digital strategies, prioritise the most important developments and excel in the digital age...

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Sellercloud Annual Trends and First Party E-commerce Growth Report

Whitepaper | Ecommerce & Sales Sellercloud Annual Trends and First Party E-commerce Growth Report

3y

Sellercloud Annual Trends and First Party E-commer...

Sellercloud studies annual e-commerce growth trends, including how pandemic-driven e-commerce has changed online consumer patterns, what consumer tren...

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Marketing Technology Intelligence Report: December Review

Whitepaper | Marketing Technology Marketing Technology Intelligence Report: December Review

3y

Marketing Technology Intelligence Report: December...

Since early May 2020, ClickZ has been asking it’s readers to contribute to an ongoing reader survey and this month we will focus on December's MarTech...

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The Insurer's Customer Acquisition Playbook

Whitepaper | Marketing Technology The Insurer's Customer Acquisition Playbook

3y

The Insurer's Customer Acquisition Playbook

A recent study revealed that 43% of senior decision makers from insurance companies felt that their current data sources were insufficient in helping ...

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Think Bigger: Your Digital Experience Is More Than Your Website

Whitepaper | Analyzing Customer Data Think Bigger: Your Digital Experience Is More Than Your Website

3y

Think Bigger: Your Digital Experience Is More Than...

A Digital Experience Platform (DXP) is a software platform that enables businesses to optimize the user experience across all digital channels through...

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