Case Studies

E-mail marketing can be the proverbial tree falling in the woods. Unless you receive it or someone forwards it to you, you don't see it. Here, we dissect some of the best (and not-so-best) e-mail marketing campaigns. See what's out there, and learn from it.

• » No-Doze B2B E-Mail Campaigns Jun 14, 2006
• » E-Mail Blunder #4,492: "Look at Me" Jun 12, 2006
• » A New Outlook on E-Mail Marketing May 31, 2006
• » Next-Level B2B E-Mail Campaigns May 3, 2006
• » E-Mail: Art or Science? Redux May 1, 2006
• » Is E-Mail an Art or a Science? Apr 17, 2006
• » Political Candidates, Known Spammers, and CAN-SPAM, Part 1 Mar 27, 2006
• » E-Mail Help for a Help Desk Company Mar 22, 2006
• » Dear John: Tips for Testing Personalized E-Mail Salutations Feb 13, 2006
• » 2006: The Year E-Mail Marketing Comes of Age Jan 9, 2006
• » Action Speaks Louder Than Words Dec 14, 2005
• » What E-Mail Marketers Can Learn from the NHL Dec 5, 2005
• » Move Over, Print. E-Brochures Are Here to Stay Nov 16, 2005
• » Baby Step That Generates Giant E-Mail Leaps Nov 14, 2005
• » E-Mail Invitations as Exciting as the Actual Event Nov 2, 2005
• » Ensure Contacts Never Lose Track of You Oct 19, 2005
• » A New Image Boosts Orders by 60 Percent Sep 26, 2005
• » My Last ClickZ Column Had a Typo Aug 22, 2005
• » Identify Prospects Who Are Ready to Buy Now May 4, 2005
• » When Push Turns to Shove: E-Mail Relevancy and Frequency Feb 11, 2005
• » No E-Mail Marketing Lead Left Behind Jan 12, 2005
• » E-mail Thrives in Albany Dec 8, 2004
• » Networking at Net Speed Nov 17, 2004
• » A Short, Sweet Turnkey E-Mail Campaign Nov 3, 2004
• » Get Right with AOL, Part 2 Oct 28, 2004
• » Get Right With AOL, Part 1 Oct 14, 2004
• » What Does a Switch to E-Mail Mean to the Bottom Line? Sep 30, 2004
• » Do E-Mail Coupons Really Work? Sep 16, 2004
• » It's All About the List Sep 2, 2004
• » E-Newsletters Boost Fujitsu's Consulting Practice Aug 11, 2004
• » Cheetah Chatter: A Wildlife Newsletter Grows Up Aug 5, 2004
• » Driving Traffic (Literally) to Brazilian Petrol Stations Jul 22, 2004
• » Create Loyal Customers by Building a Community, Part 2 Jul 8, 2004
• » Create Loyal Customers by Building a Community, Part 1 Jun 24, 2004
• » Animate Your Product to Move It Off the Shelf Jun 16, 2004
• » How to Do an E-Newsletter Really, Really Well May 13, 2004
• » Making Customers Care Apr 29, 2004
• » Case Study: Taking Spam Off the Radar Apr 23, 2004
• » SkinMedica's E-Mail Program Gets a Facelift Apr 19, 2004
• » Growing Your E-Mail List, Part 2: Retention Apr 15, 2004
• » Growing Your E-Mail List, Part 1: Acquisition Apr 1, 2004
• » The Little E-Newsletter That Could Mar 18, 2004
• » Build Trust and Loyalty With Personalized E-Mail Mar 10, 2004
• » Anatomy of a Solid DM E-Mail Mar 8, 2004
• » Gourmet Retailer, Gourmand E-Mail List Mar 4, 2004
• » Controlling the E-Mail Deluge Dec 17, 2003
• » Basking in the Orange Glo of Coupons Dec 11, 2003
• » Team Up for Cost-Effective Lead Generation Nov 5, 2003
• » Case Study Follow-Up: Flash and E-Mail Oct 30, 2003
• » CTRs and List Rental Practices: Readers Weigh in Oct 16, 2003
• » New Twist: Integrating Transit Ads and E-mail Sep 24, 2003
• » E-Mail Goes Swimmingly For Pool Company Sep 18, 2003
• » What If the Lights Go Out on Your Campaign? Part 2 Sep 4, 2003
• » What If the Lights Go Out on Your Campaign? Aug 21, 2003
• » Targeting Teachers: Three B2B E-Mail Case Studies Aug 13, 2003
• » Tracking Results on a Budget Aug 7, 2003
• » Avoid Becoming Collateral Damage Jul 31, 2003
• » E-Mail Case Study: Hold the E-Mail Jul 24, 2003
• » Cruising to E-Mail Results Jul 10, 2003
• » Consumer Mail With a B2B Back End Jul 2, 2003
• » Leveraging One-to-One E-Mail Marketing Jun 26, 2003
• » Grow a List: 3K to 11K in One Year Jun 12, 2003
• » Five Mini Case Studies May 29, 2003
• » Kick-Starting List Growth: A Case Study May 22, 2003
• » Conducting a Dialogue May 15, 2003
• » List-Free B2B E-Mail Acquisition May 7, 2003
• » Acquisition Methods: Learning From Specpan's Approaches May 1, 2003
• » Targeted E-mail: A Case in Point Apr 28, 2003
• » Get the Picture? Apr 17, 2003
• » A Regular Joe Drives Extraordinary Results Apr 3, 2003
• » E-mail or Newsletters? Why Not Both? Mar 26, 2003
• » ASAP Case Study Mar 20, 2003
• » Nintendo Case Study: Rules Are Made to Be Broken Mar 6, 2003
• » Online Surveys, Part 2: Pump Up Your Results by E-Mail Feb 12, 2003
• » A Download and a Baseball Cap Help Build a List Feb 6, 2003
• » Birth of a Mailing List Jan 23, 2003
• » Forefield Case Study: When Traffic Is the Goal Jan 9, 2003
• » Lessons Learned in 2002 Dec 26, 2002
• » Ricochet's on Target With Locally Focused Campaign Dec 12, 2002
• » Pipe Tech Company Stands Out With Baseball Pitch Nov 14, 2002
• » Behind the Scenes, Part 2: Follow the Tech Leader Nov 6, 2002
• » New York Rangers Case Study Oct 31, 2002
• » Erma Bombeck's Screen Saver, Revisited Oct 17, 2002
• » Pioneers in the Email Highlands Oct 3, 2002
• » Email Versus Direct Mail: A Head-to-Head Test Sep 19, 2002
• » Back-to-School Column Sep 5, 2002
• » Rubbermaid Bounces Ideas Off Recipients Aug 22, 2002
• » HP Gets It Right, Part 2 Aug 12, 2002
• » Crank Yankers Case Study Aug 8, 2002
• » HP Gets It Right, Part 1 Jul 29, 2002
• » Plan, Test, Research -- Exceed Expectations Jul 25, 2002
• » Waking Hibernating Email Addressees Jul 11, 2002
• » Email or Direct Mail: Which Has Better ROI? Jun 27, 2002
• » Maccel Group Case Study May 2, 2002
• » Email Testing: Here Come the Bridesmaids Apr 18, 2002
• » Converting Nibbles Into Bites Apr 4, 2002
• » MicroStrategy Case Study Mar 21, 2002
• » Newsletter Sponsorships: B2B Success Mar 7, 2002
• » HTML Always Outperforms Text? Don't Stake Your Career on It Feb 21, 2002
• » Ouch!: Why B2B Acquisition Email Campaigns Can Be Tough Feb 20, 2002
• » Case Study: Connecting Students, Teachers, Parents, and Librarians With bigchalk's Timely Newsletters Jan 30, 2002
• » A Lesson in Making Learning Fun Jan 24, 2002
• » B2B Basics: A Judicious Mix of Technology, Timing, and Travel Jan 10, 2002
• » From Soup to Nuts in Record Time Dec 13, 2001
• » Worth a Thousand Words Nov 29, 2001
• » More E-Tales of Horror Nov 20, 2001
• » Glitzy Emails Befit a High-Gloss Hotel Nov 8, 2001
• » Doing a Sound Check Oct 25, 2001
• » More Terrifying Tales From the Email Crypt Oct 23, 2001
• » Erma Bombeck's Screen Saver Oct 11, 2001
• » Things That Go Bump in Your In Box Oct 9, 2001
• » Email That Sings Sep 27, 2001
• » Brodeur: You Can Spare Some Change Sep 13, 2001
• » Strengthen Your Brand Through Email Aug 30, 2001
• » 'Jewelry Therapy': Redesigning Success Aug 16, 2001
• » What's Up Down Under? Aug 2, 2001
• » An Email Marketing Case In Point, Part 2 Jul 19, 2001
• » An Email Marketing Case In Point Jun 28, 2001
• » SkyDesk: Flying High, Automated and Accurate Jun 14, 2001
• » Spam of the Times May 25, 2001
• » Sending Email to Best Advantage Feb 8, 2001

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