Message & Content

Distilled to its essence, every e-mail contains a message. Here's how to write one that is clear, simple, and persuasive -- and will sell.

• » Making Transactional E-Mail Better Marketing Tools, Part 2 Jun 19, 2006
• » Testing Dynamic E-Mail Campaigns Jun 15, 2006
• » Making Transactional E-Mail Better Marketing Tools, Part 1 Jun 5, 2006
• » E-Mail Is About Awareness Apr 3, 2006
• » What It Takes to Be a Good E-Mail Copywriter Jan 25, 2006
• » Successful E-Mail Tactics: Entrance and Exit Strategies Oct 31, 2005
• » Brand's Power in E-Mail Oct 17, 2005
• » Beware the E-Mail Marketing Blinders Sep 19, 2005
• » One Size Does Not Fit All: Offers and Messaging May 2, 2005
• » Personalize and Customize E-Mail Apr 18, 2005
• » Maximize Your Trade Show Investment With E-Mail Mar 23, 2005
• » Writing E-Mail for C-Level Execs Mar 9, 2005
• » Use E-Mail to Boost Offline Retail Sales Feb 7, 2005
• » Improve E-Mail Results With Product Ratings Jan 10, 2005
• » Reduce the Risk in B2B Purchasing Dec 15, 2004
• » Don't Forget the Fun Factor Dec 1, 2004
• » Take E-Mail Marketing Copy From Good to Great Nov 22, 2004
• » Customer Service E-Mail Can Compromise Sales E-Mail Oct 18, 2004
• » Nurture Prospects Through the Sales Cycle Oct 6, 2004
• » Two E-Mails for the Price of One Oct 4, 2004
• » Get Your Readers to Order Today Aug 25, 2004
• » Why Aren't There More E-Mail Testimonials? Aug 23, 2004
• » Seven Steps to Optimize Your Welcome Message Aug 12, 2004
• » Personalize for Profit Aug 9, 2004
• » Winning Subject Lines Jul 14, 2004
• » E-Mail Marketing to Online Women: Keyword "Multi" Jul 12, 2004
• » What E-Mail Marketers Can Learn From Banner Ads Jun 28, 2004
• » How to Click With Prospects Using DISC Jun 2, 2004
• » LivePerson Asks B2B Customers, "May I Help You?" May 19, 2004
• » Use E-Mail to Turn Site Visitors Into Buyers May 17, 2004
• » Happy Birthday: Turn a Special Day into Revenue Apr 22, 2004
• » Climbing the E-Mail Relevancy Ladder Apr 19, 2004
• » Fresh E-Mail Approaches for Spring Apr 7, 2004
• » Overlooking the Teen Market? Apr 5, 2004
• » Being Relevant Mar 18, 2004
• » Using E-Mail to Drive Traffic Offline Dec 4, 2003
• » E-Mail Copy Clinic: The Power of Words Sep 22, 2003
• » The Long and Short of It Aug 25, 2003
• » Powerful Sender and Subject Lines Jun 30, 2003
• » Eureka! Selling the Thrill of Discovery (Not the Software) Jun 18, 2003
• » The Power of Getting Personal Jun 4, 2003
• » Organize Information for E-Mail Marketing Jun 2, 2003
• » 20 Rules of Writing Effective Business E-Mails May 19, 2003
• » E-Nurturing, the IBM Way Apr 23, 2003
• » Breaking the Rules -- or Adhering Too Closely? Mar 27, 2003
• » E-Mailing Seniors: Tapping Into a Lucrative Demographic Mar 10, 2003
• » How to Answer Customers' Most Important Question Jan 27, 2003
• » Use E-Mail to Optimize Your Brand Jan 16, 2003
• » Get Your E-Mail in Shape for 2003 Jan 15, 2003
• » The Most Important Question E-Mail Marketers Need to Answer Jan 13, 2003
• » Copy that Inspires On-The-Spot Decisions Sep 25, 2002
• » Email Copy for the Next Economy May 22, 2002
• » Conference Blog: Earthquakes, Wizards, Words and Email Stats May 15, 2002
• » Get More Personal -- by Reading Your Email Aloud May 8, 2002
• » Context Matters May 8, 2002
• » Learning From the (Urban) Legend Apr 5, 2002
• » The Secret Life of a ClickZ Columnist Apr 3, 2002
• » Combining Personal and Personalized in Your Email Feb 19, 2002
• » The Offer Culture Feb 13, 2002
• » You Are What You Type Feb 7, 2002
• » Round-Trip Marketing Feb 5, 2002
• » Your Email Isn't What You Think It Is Nov 19, 2001
• » Leveraging Your Confirmation Emails Oct 31, 2001
• » Saying the Right Thing at the Right Time Oct 22, 2001
• » Email in 'Newspaper Style' Oct 18, 2001
• » Add More Value to That Automated Email Sep 20, 2001
• » Reach the Readers -- and the Skimmers Sep 20, 2001
• » Attention... Interest... Desire... Action Sep 11, 2001
• » What's in a Name? Aug 28, 2001
• » Making Messages Matter Aug 9, 2001
• » Bridging the Gap: Marketing Versus IT Jul 31, 2001
• » Why Aren't Your Emails Getting More Action? Jul 23, 2001
• » Top Five Tips for Killer E-Newsletter Content Jun 27, 2001
• » RE: Email Subject Lines That Work? May 21, 2001
• » Pump Up the Volume With Copy That Sells Apr 30, 2001
• » Crafting an Effective B2B Subject Line Feb 21, 2001
• » Writing Email: Beware If the Mask Slips Feb 12, 2001
• » Writing Compelling Copy - Part III Dec 27, 1999
• » Writing Compelling Copy - Part II Dec 20, 1999
• » Writing Compelling Copy - Part I Dec 13, 1999

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