Best Practices

Running a clean, effective search campaign. The experts reveal how theydo it. This section is a good place to start if you're just getting startedin SEM, as well as a great refresher course for seasoned practitioners.

• » The Big SEO Learning Curve Dec 3, 2007
• » Thankful for PageRank Updates, Blended Search Nov 21, 2007
• » Post-Click Search Jun 12, 2006
• » Searcher Behavior Research Update May 17, 2006
• » My Decade of Writing About Search Engines May 3, 2006
• » Competitive Research, Intelligence, and Search Marketing, Part 1 Apr 28, 2006
• » Keyword Testing and Expansion Done Right, Part 1 Mar 31, 2006
• » Searcher Behavior: On- and Offline Purchase Stats Mar 24, 2006
• » Paid Search Spawns 'Drafting' and 'Hijacking' Strategies Mar 10, 2006
• » Goals Collide as Brands, Retailers Seek Search Success Mar 3, 2006
• » An SEM Diet for the New Year? Jan 18, 2006
• » Choosing a Web Design Firm Jan 4, 2006
• » Calls to Action and SEO Dec 19, 2005
• » How to Cope With SEM Staffing Shortages, Part 2 Dec 2, 2005
• » How to Cope With SEM Staffing Shortages, Part 1 Nov 18, 2005
• » Search vs. the Splogosphere Oct 26, 2005
• » The SEO and the Blacksmith Oct 17, 2005
• » Does Your Web Site Stink? Oct 14, 2005
• » SEO Practices: Indexing and Ranking Oct 3, 2005
• » Personality Profiles and SEM Sep 28, 2005
• » Ineffective SEO E-Mail Campaigns Sep 26, 2005
• » Turn Holiday SEM Blunders Into Best Practices Sep 23, 2005
• » Royal Flush: Making Landing Pages Pay Off Sep 12, 2005
• » Study: Most Marketers Not Measuring Right SEM Results Sep 8, 2005
• » When Content Isn't King in SEO Aug 29, 2005
• » Search Advertising and Conversion Lag Times May 2, 2005
• » Five Best Practices for PPC Search Apr 29, 2005
• » When Corporate Politics and SEO Collide Apr 27, 2005
• » Search's Long Tail Apr 20, 2005
• » Meta-Tag Optimization Tips Apr 11, 2005
• » Integrating Search With TV Ads: The Next Generation Mar 21, 2005
• » Big Brands Equal Big SEO Opportunities Mar 14, 2005
• » Don't Launch That New Web Site Yet! Feb 11, 2005
• » Nonconverting Keywords and the Search Continuum, Part 1 Feb 7, 2005
• » Keywords: Speak Your Audience's Language Jan 24, 2005
• » Web Analytics: Time for a Change in 2005 Dec 21, 2004
• » Search Engines and JavaScript Dec 20, 2004
• » Generic Search Terms Drive Most Buying Dec 14, 2004
• » Beyond Bid Management: Breaking Through the Search Volume Wall Dec 3, 2004
• » SEO's Multiplying Effect on Paid Inclusion Nov 29, 2004
• » Single-Word Searches Aren't Dead Yet Nov 15, 2004
• » Microsites and SEM: A Proof of Concept Nov 12, 2004
• » When Client/SEM Communications Break Down Oct 18, 2004
• » Connect With Customer Segments in Search Oct 15, 2004
• » Get Flash Sites Ranked in Search Engines Oct 11, 2004
• » Controlling SEM Gremlins Sep 24, 2004
• » How Effective Is Your Keyword Research? Aug 30, 2004
• » Why Nonconverting Keywords Will Drive Search Ad Spend Aug 23, 2004
• » Search's Space Race Aug 20, 2004
• » Search Engine Friendly or Search Friendly? Aug 16, 2004
• » Boost Volume and Lower SEM Costs Aug 13, 2004
• » Buying Brand Keywords: A Case Study Jul 30, 2004
• » Yes, Virginia, There Is SEM Brand Lift, Part 2 Jul 23, 2004
• » Yes, Virginia, There Is SEM Brand Lift, Part 1 Jul 16, 2004
• » The Bricks-and-Mortar Edge in SEM Jul 2, 2004
• » SEM and Reputation Management Jun 28, 2004
• » SEM Power Tool: The Mighty HTTP Referrer Jun 25, 2004
• » "Cheap" and "Free" Keywords: Not Always a Bargain May 17, 2004
• » B2B SEM: Sorting Ambiguous Traffic Mar 26, 2004
• » Keywords Revisited, Part 3: Paid Research Tools Mar 5, 2004
• » Keywords Revisited, Part 2: Free Research Tools Feb 27, 2004
• » Keyword Research Revisited, Part 1: Log Files Feb 20, 2004
• » SEM Best Practices for Ad Agencies Jan 23, 2004
• » Professional Organizations and Hiring Search Professionals Sep 17, 2003
• » Best Search Practices for E-Tail Aug 1, 2003
• » Search Needs Better Labeling Jul 2, 2003
• » Is SEM Becoming Unaffordable? Jun 27, 2003
• » B2B Search Best Practices May 23, 2003
• » CRM Meets Search Mar 14, 2003
• » The Lunchtime Effect Feb 5, 2003
• » Searching for Satisfaction Feb 4, 2003
• » Beyond Price/Position: The SEM Strategy Loop Jan 22, 2003
• » SEM Power Tips Jan 8, 2003
• » Landing Page Magic and My Two Cents Oct 30, 2002
• » Media Buyer's Guide to Search Advertising Oct 2, 2002
• » Companies Lack Sound Search Engine Strategies Sep 13, 2001
• » Search Engines, Browsers Still Confusing Many Web Users Feb 14, 2001

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• MANAGER, E-BUSINESS: DIRECT-TO-CONSUMER/ NATURAL
  Kellogg Company Battle Creek, United States
• SEO Manager
  Ice.com Montreal (proper, not south shore etc.), Canada
• Online Media Strategist/planner buyer
  Eric Mower and Associates Atlanta, United States Charlotte, United States Syracuse, United States
• Senior Advertising Sales Executive
  Encyclopaedia Britannica/Merriam Webster San Francisco, United States

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