Paid Placement & Paid Inclusion

Everything you need to know about buying your way into search listings: the differing requirements of the search engines, bidding, copywriting, andthe ongoing optimization of your campaign.

• » The Best Ad Server Wins Jun 30, 2006
• » Search Demonstrates Sales Growth Jun 26, 2006
• » Dayparts, Day of Week, and Other Cherry-Picking Techniques Jun 23, 2006
• » Behaviorally Retargeting Searchers Jun 16, 2006
• » ShaveEverywhere Isn't Everywhere Jun 2, 2006
• » Think Organic, Act Paid May 19, 2006
• » Competitive Research, Intelligence, and Search Marketing, Part 2 May 5, 2006
• » Predictive Modeling and Programmed Trading in SEM Apr 14, 2006
• » As Local Paid Search Grows, Local Media to Battle Big Search Engines Mar 10, 2006
• » Affiliate Marketers: SEM Friend or Foe? Feb 17, 2006
• » Strategies for Yahoo!'s Shorter Descriptions Jan 20, 2006
• » TV Advertising, Search, and the Google Cube Jan 6, 2006
• » Paid Search to Grow 41% With Google Leading the Way Jan 4, 2006
• » SEM in the Age of Uncertainty Dec 16, 2005
• » The Deadly Duo: Spam and Viruses, November 2005 Dec 15, 2005
• » Navigating Between Agencies, Networks, and Publishers Nov 11, 2005
• » SEM Sees Optimization PPC Sep 22, 2005
• » Paid Search Expected to Outpace Display By 2010 Sep 20, 2005
• » The Media Revolution, Powered by Search Networks, Part 2: Traditional Media Sep 16, 2005
• » Beaten at Your Own Name: Buying Your Brand Sep 2, 2005
• » Brands, Trademarks, and the Brand Marketer's Dilemma Aug 26, 2005
• » And Then There Were Three: Google Ad Display Increases Aug 19, 2005
• » Building and Managing an SEM Campaign, Portfolio Style Apr 22, 2005
• » Paid Search's Disclosure Issues Apr 15, 2005
• » Accelerated Keyword and Engine Testing, Part 2 Apr 8, 2005
• » Seasonality and SEM Campaigns Apr 4, 2005
• » Affiliates: Google Partners, or Parasites? Mar 11, 2005
• » Nonconverting Keywords and the Search Continuum, Part 2 Mar 7, 2005
• » Will Click Prices Continue to Rise? Mar 4, 2005
• » ValueClick Rebrands, Expands Search Mar 1, 2005
• » Click Fraud: What It Is, How to Fight It Feb 18, 2005
• » Nonconverting Keywords and the Search Continuum, Part 1 Feb 7, 2005
• » Search Engine APIs: Right for You? Feb 4, 2005
• » The Agency Opportunity in PPC Search Jan 7, 2005
• » PPC Search Copywriting Strategies, Part 2 Dec 17, 2004
• » PPC Search Copywriting Strategies, Part 1 Dec 10, 2004
• » Higher Paid Search Rank Not Always Better, Study Says Oct 12, 2004
• » Paid Inclusion Beats PPC in Many Markets Oct 4, 2004
• » Driving SEM Campaigns Using the Rearview Mirror Aug 27, 2004
• » PPC Advertising Connects to Conversion Rate Aug 9, 2004
• » Visible and Relevant: A Paid Inclusion Case Study Jul 19, 2004
• » Affiliate Marketing and SEM Revisited Jul 12, 2004
• » The Paid Inclusion Dinosaur Jun 23, 2004
• » Portfolio PPC Campaign Management, Part 2 Jun 18, 2004
• » Yahoo! Reawakens the Paid Inclusion Debate Jun 16, 2004
• » When to Kill a Keyword Listing Jun 4, 2004
• » Stock and Search Markets: The Similarities May 28, 2004
• » The Return of the Ad Network May 17, 2004
• » AdSense Makes Much More Sense May 7, 2004
• » SEM, Sales Assistance, and Proactive Communications, Part 2: Online Chat Apr 23, 2004
• » SEM, Sales Assistance, and Proactive Communications, Part 1: Search Meets the Phone Apr 16, 2004
• » Ass-Backwards SEM Mar 22, 2004
• » PPC for SME: Small But Growing Mar 8, 2004
• » XML Paid Inclusion: Marketing Winner, Search Spam Killer Feb 13, 2004
• » Using Paid Inclusion to Get to the Next Level, Part 1 Feb 9, 2004
• » Paid Search Listings Unrecognizable to Some Dec 17, 2003
• » SEM Arbitrage: Golden or Cooked Goose? Nov 21, 2003
• » It's Good to Compete With Your Affiliates in PPC Search Nov 17, 2003
• » The SEM Shakeout: Are You Ready? Nov 7, 2003
• » Think Negative Oct 17, 2003
• » Confusion Over Paid Listings Jun 18, 2003
• » Inclusion Confusion, Continued Jun 6, 2003
• » Paid Inclusion Confusion May 30, 2003
• » Paid Inclusion Listings May Get Boosted at AltaVista, Part 2 Dec 18, 2002
• » Paid Inclusion Listings May Get Boosted at AltaVista, Part 1 Dec 4, 2002
• » Search Engine Usage Ranks High Nov 14, 2002
• » The Overlooked Killer App: Paid Inclusion Sep 18, 2002
• » In an Ethically Muddled Environment, Transparency Jul 19, 2002
• » The Mixed Message of Paid Inclusion Jun 5, 2002
• » Search Engines Fail to Draw Marketing Dollars Aug 22, 2001
• » Paid Search Engines Endure Advertising Slowdown Jul 30, 2001

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