SEM 101

SEM basics. Newbies, start here. For those of you embarking on a newphase of SEM, we probably have information here to get you going.

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• » SEO: An Hour a Day May 10, 2006
• » Mindful of the Medium Apr 26, 2006
• » Keyword Testing and Expansion Done Right, Part 1 Mar 31, 2006
• » SEM and Online Advertising Symbiosis Mar 14, 2006
• » Goals Collide as Brands, Retailers Seek Search Success Mar 3, 2006
• » Report: Quantifying Search's Offline Impact is Crucial Feb 28, 2006
• » A Closer Look at Pay-Per-Call Search Marketing Dec 14, 2005
• » Expectant Parents, College Students Turn to Search Oct 12, 2005
• » Search Increased in August Oct 7, 2005
• » SEM FAQ: Globalization, Hiring, and Getting into SEM Sep 14, 2005
• » How to Use SEM Research Aug 31, 2005
• » A Business Case for SEM Aug 17, 2005
• » Study: Search Engines Still Fail to Disclose Ads Jun 9, 2005
• » How to Retain a Good In-House SEM Professional Mar 30, 2005
• » How to Find an In-House SEM Specialist Mar 16, 2005
• » How to Select an In-House SEM Professional Mar 2, 2005
• » Corporate SEM FAQ Feb 16, 2005
• » SEM and Site Usability Feb 14, 2005
• » Are Search Ads the Web's Infomercials? Jan 23, 2005
• » Compare and Contrast: SEM and SEO Jan 21, 2005
• » Google Professional Vs. Overture Ambassador Nov 19, 2004
• » Essentials of Search Engine Submission Nov 3, 2004
• » Study: Most Search Marketers Unsophisticated Oct 27, 2004
• » SEM Firms: Search Engine Friend or Foe? Jun 21, 2004
• » Exploring Search Engine Overlap Jun 9, 2004
• » Dragging Search Above the Line (by the Scruff of Its Neck) May 17, 2004
• » SEM, Sales Assistance, and Proactive Communications, Part 3: Online Chat in Action Apr 30, 2004
• » SEM, Sales Assistance, and Proactive Communications, Part 2: Online Chat Apr 23, 2004
• » SEM, Sales Assistance, and Proactive Communications, Part 1: Search Meets the Phone Apr 16, 2004
• » OnSearch, the Series Apr 14, 2004
• » Design Matters Mar 29, 2004
• » How to Spot Search Engine Spam: Doorway Pages Mar 15, 2004
• » Why Your Site Wasn't Indexed Mar 5, 2004
• » How to Survive Search Engine Changes Mar 1, 2004
• » SEMPO's Search Engine Marketing Resources Feb 4, 2004
• » Agencies and SEM: Howdy, Partner Jan 27, 2004
• » Build Brand Equity for Search Jan 26, 2004
• » "Super Searchers on Madison Avenue" Jan 21, 2004
• » The Graphical Search Divide Jan 14, 2004
• » Why Ad Agencies Fail at Search Marketing Jan 5, 2004
• » The Super Bowl of Search: Super Keywords Jan 2, 2004
• » Connecting Offline Sales to SEM: A Case Study Dec 15, 2003
• » Self-Funding Search Engine Marketing Nov 14, 2003
• » Why an SEM RFP Is a Mistake, Part 2 Nov 3, 2003
• » Why an SEM RFP Is a Mistake, Part 1 Oct 27, 2003
• » Sell the Information-Gatherers Oct 20, 2003
• » Searching For Holiday Profits, Part 3: Landing Page Optimization Oct 3, 2003
• » Searching For Holiday Profits, Part 2: Seasonal Keywords, Listing Expansion Sep 26, 2003
• » Supersize Search For Q4 and Beyond Sep 25, 2003
• » Searching For Holiday Profits, Part 1 Sep 19, 2003
• » Making Sense of AdSense... Et Al. Sep 12, 2003
• » Inquiry Marketing Fulfills SEM's Promise Sep 8, 2003
• » Search Marketing Organizations: A Road Map Sep 5, 2003
• » Introduction to the Open Directory Project Sep 3, 2003
• » Searching for Search Engine Personalization Aug 20, 2003
• » Effectiveness Study Confirms SEM Power Jul 18, 2003
• » Prioritize and Rationalize Search Engine Marketing Jul 11, 2003
• » Search Engine Disclosure Ratings: May 2003 Jun 11, 2003
• » Paid Search Handbook, Part 1 Jun 5, 2003
• » Search or Destroy? May 30, 2003
• » Search and the Buying Cycle Apr 4, 2003
• » SEM: Outsource or In-House? Mar 21, 2003
• » Beating Big Brands at Search Engine Marketing Nov 13, 2002
• » The FTC and Disclosure, Part 3 Jul 24, 2002
• » The Bumpy Road to Maximum Monetization, Part 2 May 15, 2002
• » The Bumpy Road to Maximum Monetization, Part 1 May 8, 2002
• » Understanding the Power of Search Engine Marketing Oct 24, 2001
• » The Evolution of Paid Inclusion Aug 22, 2001
• » New Directions in Optimizing Page Content Jun 13, 2001
• » What Search Engine Strategy? Jun 8, 2001
• » Avoiding the Search Gap May 9, 2001
• » Seeding the Engines: Part 2 Apr 18, 2001
• » Seeding the Engines: Part 1 Apr 11, 2001
• » Being Search-Boxed to Death Mar 28, 2001
• » Outsourcing Versus Staying In-House Feb 7, 2001
• » Are You in the Dark About SEO Pricing? Jan 31, 2001
• » To Cloak or Not to Cloak Jul 21, 2000