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    Averages Can Kill Your SEM Campaign
    Paid Search

    Averages Can Kill Your SEM Campaign

    23y Kevin Lee

    Averages Can Kill Your SEM Campaign

    Don't settle for an average search campaign. Drill deeper. Read More...

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    Effectiveness Study Confirms SEM Power
    Paid Search

    Effectiveness Study Confirms SEM Power

    23y Kevin Lee

    Effectiveness Study Confirms SEM Power

    How do searchers behave? New research reveals promising results for major brand marketers. Read More...

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    Is SEM Becoming Unaffordable?
    Paid Search

    Is SEM Becoming Unaffordable?

    23y Kevin Lee

    Is SEM Becoming Unaffordable?

    Can you afford not to optimize? Read More

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    SEM: Outsource or In-House?
    Paid Search

    SEM: Outsource or In-House?

    23y Kevin Lee

    SEM: Outsource or In-House?

    Wondering when to ask for help? A five-point checklist helps you decide which way to turn. Read More...

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    CRM Meets Search
    Paid Search

    CRM Meets Search

    23y Kevin Lee

    CRM Meets Search

    Some listing are more valuable than others because some customers are more valuable than others. CRM, meet SEM. Read More...

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