Almost every CMO is experimenting with AI. Very few are seeing the returns they expected. Gartner’s latest data puts the split in stark terms: 9...
View articleNike’s FY25 numbers came in as expected—and they weren’t pretty. A 14% direct revenue drop in Q4, gross margins down 440 basis points, and the company...
View articleFor email marketers, the next few months include some of the year’s greatest opportunities, but also the greatest challenges. Read More...
View resourceA detailed look at how 6Sense helped Kazoo expanded its fit model to include many more predictive attributes including firmographics, intent, technolo...
View articleRebecca Clyde, Co-founder and CEO of Botco.ai, shows how marketers can leverage intelligent chat technology to better communicate change, and find and...
View articleAthenahealth used AI-powered text analytics software to tag and classify customer feedback, which enabled the company to drive timely product improvem...
View articleThe average person spends just under two hours a day (116 minutes) on social platforms, which means a successful social media strategy is imperative f...
View articleBrands have been upping their investments in new ad products from popular social media services, but are they getting their money's worth? Read More...
View articleOnline writing has its own style and it’s even more challenging when you consider its impact on SEO. Here are 15 tips to keep in mind when writi...
View articleUpdate: Google’s Rudy Galfi, Google’s lead product manager for AMP, has revealed to Greg Sterling from Search Engine Land that the global rollout of A...
View articleThere is still confusion over which search results are ads and which are organic, at least in the minds of some web users. According to a new survey,...
View articleIf you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. But regardless of your current or...
View articleSales representatives should work more closely with marketing teams to counter changing consumer purchase behavior brought about by the digital age. R...
View articleA report by Ofcom has found that just 60% of adults can realise that PPC ads in search results are in fact adverts. The report by Ofcom, the communic...
View articleGoogle has announced the launch of a new feature, which allows presidential candidates to post directly into search results. It allows the candidates...
View articleHaving a map search is pretty vital for holiday sites. Not surprisingly users want to know how close to the action they’ll be located. However, it’s ...
View articleAs site search users can be have a greater intent to purchase than the average, it pays to provide the best possible experience for these users. In t...
View articleDTAC's Nuttaputch Wongreanthong told delegates at ClickZ Live Bangkok that delivering 'tangible' results on social media means nothing if brands don't...
View article'Tis the season for holiday marketing! Though the Q4 roll out has already begun, it's never too late to optimize campaigns. Here's how to refine your ...
View articleWith Black Friday just over two weeks away, it seems that shoppers are buying into it, even if some retailers have been reluctant. Read More...
View articleQuestions are starting to arise around Google’s future; can it be toppled by Facebook for the top tech spot? And what are its plans for advertisers? S...
View articleRelevancy is the most important aspect of location-based marketing. While local contests and promotions are a good idea, assuming that everyone in Col...
View articleWhile big data is helpful to marketers, "little data," such as inbox placement rates and authentication results, often identifies problems faster for ...
View articleUS Google searches will now integrate tweets into results via Google’s iOS and Android app. Read More...
View articleGoogle is preparing to attach buy buttons onto its search results in a bid to boost e-commerce CTRs, according to reports. Read More...
View articleGoogle is going to hop on the buy button bandwagon, but will the tech giant be able to become an online marketplace like Amazon? Read More...
View articleThe appearance of Google Shopping Product Listing Ad (PLA) integrations within Google’s search results increased by 118% during 2014, with video resul...
View articleNo matter how diligently you test your email campaign, the only rule of thumb that continues to hold true is that your results may vary. Read More...
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