SEM Predictions for 2004 (The SEM CEO's View)
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SEM Predictions for 2004 (The SEM CEO's View)

22y Fredrick Marckini

SEM Predictions for 2004 (The SEM CEO's View)

Who has the better crystal ball, our SEM CEO or our industry analyst ? Time, of course, will tell. Read More...

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Connecting Offline Sales to SEM: A Case Study
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Connecting Offline Sales to SEM: A Case Study

22y Fredrick Marckini

Connecting Offline Sales to SEM: A Case Study

Think someone's spending crazy amounts on a keyword? Maybe she's driving sales off line. Read More...

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Contextual Advertising, Part 2 of 2
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Contextual Advertising, Part 2 of 2

23y Fredrick Marckini

Contextual Advertising, Part 2 of 2

Why contextual ads? Why now? And, why there's no offline equivalent. Last of a 2-part series. Read More...

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