The Hidden Affiliate War
Paid Search

The Hidden Affiliate War

21y Kevin Lee

The Hidden Affiliate War

It’s been a few weeks since Google implemented its one-ad-per-domain rule. Is the cure worse than the disease? Read More...

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SEM Firms: Search Engine Friend or Foe?
Search

SEM Firms: Search Engine Friend or Foe?

22y Shari Thurow

SEM Firms: Search Engine Friend or Foe?

Where SEM firms and search engines lock horns and what to do about it. Read More...

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Web-Positioning Software: Good or Bad?
Search

Web-Positioning Software: Good or Bad?

22y Shari Thurow

Web-Positioning Software: Good or Bad?

Use of position-checking software in SEM can create more risks than rewards. Read More...

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How to Spot Search Engine Spam: Doorway Pages
Search

How to Spot Search Engine Spam: Doorway Pages

22y Shari Thurow

How to Spot Search Engine Spam: Doorway Pages

Is the SEM firm you’re considering on the up-and-up? How to tell if it’s spamming and if it’s been nailed by the major search engines. Read More...

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Why Ad Agencies Fail at Search Marketing
Search

Why Ad Agencies Fail at Search Marketing

22y Shari Thurow

Why Ad Agencies Fail at Search Marketing

Three reasons to think twice before putting your agency in charge of SEM for your site. Read More...

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