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    When to Kill a Keyword Listing
    Paid Search

    When to Kill a Keyword Listing

    22y Kevin Lee

    When to Kill a Keyword Listing

    When do you drop a keyword listing out of high-volume, premium positions? When do you remove it from a campaign altogether? Strategies and tactics. Re...

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    B2B Search: Playing the Odds
    Paid Search

    B2B Search: Playing the Odds

    22y Kevin Lee

    B2B Search: Playing the Odds

    You can stick to a search campaign budget, be it hundreds, or hundreds of thousands, of dollars. Read More...

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    SEM Post-Holiday Wrap-Up
    Paid Search

    SEM Post-Holiday Wrap-Up

    22y Kevin Lee

    SEM Post-Holiday Wrap-Up

    This holiday season was driven by SEM. Kevin reviews some telling data. Read More...

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    Searching For Holiday Profits, Part 1
    Paid Search

    Searching For Holiday Profits, Part 1

    23y Kevin Lee

    Searching For Holiday Profits, Part 1

    Prep for holiday season searchers. A multi-part how-to series. Read More...

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    Is SEM Becoming Unaffordable?
    Paid Search

    Is SEM Becoming Unaffordable?

    23y Kevin Lee

    Is SEM Becoming Unaffordable?

    Can you afford not to optimize? Read More

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    Paid Search Handbook, Part 2
    Media

    Paid Search Handbook, Part 2

    23y Tessa Wegert

    Paid Search Handbook, Part 2

    Search is full of opportunities and rife with hazards. Part two of a two-part series. Read More...

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    B2B Search Best Practices
    Paid Search

    B2B Search Best Practices

    23y Kevin Lee

    B2B Search Best Practices

    Long lead times and complex products are just two of the challenges faced by B2B search marketers. How to overcome these and more. Read More...

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